PURE Life Experiences 2012 will see its exhibitors list refreshed with at least 80 new suppliers

3 months after sending the invitations, PURE has already reached the level of attendance of its 2011 edition. 80 (21%) of those companies are first time invitees to the event due to PURE's decision to only re-invite a portion of past exhibitors
April 25, 2012 - PRLog -- PURE Life Experiences (Marrakech, 12-15 November) is known as the original and world leading travel trade show for the Experiential Travel market. But what really differentiates it from other shows is the attention that its organisers take in ensuring the products featured each year are constantly changed to reflect the demanding customer expectations of today.

Three months after sending the invitations, the organisers have already reached the level of attendance of their 2011 edition. What is truly remarkable is that 80 (21%) of those companies are first time invitees to the event. This has been facilitated by the overwhelming demand from new suppliers to attend the show and PURE's decision to only re-invite a portion of past exhibitors. This ensures there is room for exceptional new suppliers that understand and fit with the ethos of PURE and that only the most innovative, fresh and inspirational products are accepted.
The success of PURE is simple; the organisers understand the need to anticipate travel industry trends by selecting only exceptional travel products capable to satisfy the most demanding clientele. And this year includes an increase of products from destinations such as Central America and New Zealand and from the boating and yachting sector.

PURE has seen a 135% growth in Central America product for the 2012 show (a region that continues to grow within emerging and increasingly influential markets) and has secured the finest experience Suppliers from this region including: Blancaneaux Lodge, Turtle Inn, La Lancha, Ka'ana Boutique Resort, El Silencio Lodge & Spa, Punta Islita,  Nayara Hotel Spa & Garden, Costa Rican Trails, The Lodge at Pico Bonito and Panama Trails.

With a 50% increase in experience suppliers from New Zealand, PURE 2012 is delighted to welcome the following new attendees on the guest list: Treetops Lodge & Estate, Wharekauhau Country Estate, Minaret Station and Over The Top - The Helicopter Company.

PURE has invited and confirmed eight new boating and yachting companies (equivalent to over 25% growth in this product category in just two months). The requirement for freedom is so great nowadays and sailing on the ocean offers a sense of independence that new generation travellers desperately seek. Boating and yachting offers the liberty to travel between destinations quickly, with greater freedom and a greater connection with nature.

Our new cruise companies for 2012 include Aris Drivas Yachting, Bat - O - Bleu, DescaradA, Dive Damai, Indochina Sails, Ombre Blu, Silversea, Silver Explorer and The Moorings.

PURE Life Experiences, from 12-15 November 2012 in Marrakech is driven from a passion to keep the Experiential Travel industry fresh. Fresh with exceptional and unique Private Travel Designers and experience Suppliers, often not found at any other travel trade event in the world.
For further information and images, please contact Charlotte Stebbings, PURE Life Experiences
E: charlotte@purelifeexperiences.com T: 020 3176 4964

Notes to Editors

About PURE Life Experiences

PURE Life Experiences is the world's leading travel trade show for the Experiential Travel market, taking place from 12-15 November 2012 in Marrakech. During PURE, selected Members will experience three days of pre-scheduled meetings, exceptional social events and an inspiring conference. In addition, a year-round online networking platform allows PURE Members to stay engaged with the show community of Private Travel Designers, Exhibitors and Media and do business together.

About Serge Dive

CEO of Beyond Luxury Media Ltd. and PURE Life Experiences, Serge Dive was the Founder and former CEO of ILTM (International Luxury Travel Market) in Cannes. He sold the business to Reed Exhibitions in 2005 and launched with them the award winning Asia Luxury Travel Market in Shanghai. Serge is on the Advisory Board of IC Bellagio, a leading Italian DMC.

About Sarah Ball

Director of Beyond Luxury Media Ltd. and COO of PURE Life Experiences, Sarah Ball firmly established her reputation in the travel industry handling all the marketing and PR for International Luxury Travel Market (ILTM). She was largely credited for successfully masterminding the presence of the world's top luxury buyers during the first 5 years of the show. She then went on to lead the marketing drive for luxury adventure watch brand, Linde Werdelin, before joining Beyond Luxury Media Ltd. to Co-Found PURE Life Experiences.
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