Over Optimization SEO Penalty Ready To Hit Website Owners Hard

April 23, 2012 - PRLog -- Nichesense media will closely working with it's SEO business clients next week of 23/04/2012 to help them understand the implications of the latest over optimization SEO penalty from Google, which is now underway. This latest algorithm update is likely to affect websites engaging in "over optimized" SEO practices.

Nichesense also performed audits on several client websites to reveal a number of SEO practices that are likely to get websites penalized in search rankings. These practices may relate to use of keyword phrases, manipulative link building, excessive use of keyword anchor text and use of overly optimized titles.

This is a follow up to the Panda 3.3 update released in late February, earlier this year which de-indexed several "private blog" networks offering mass link submission services to companies and website owners. Majority of the sites with such link profiles saw big drop in traffic and rankings following the Panda 3.3 update.

Prior to the Panda 3.3 update, it was commonplace for website and business owners to rapidly acquire one way links from link submission services to climb up the rankings. This tactic often delivered spectacular results with many sites climbing as much as 100 places within a matter of weeks.

Many website owners in the past have also used tactics like “keyword stuffing” within their content to manipulate search engines like Google. This includes excessive use of keywords in the content body, header tags and anchor text for both inbound and outbound links.

The latest over optimization penalty will also penalize websites for email link exchange practices, admin links to “sister” sites and also suspicious footer links. In addition, written content will come under further scrutiny based on the human readability index. Any content that is deemed to have written for search engines and not human readers will also be a potential target of this penalty.

One of the keys to successful SEO in 2012 will be brand related searches or people directly searching for your website or brand name. This will be perceived as a sign of trust and authority and such brands and websites will be rewarded by search engines. It is extremely important for business owners now to focus on building a loyal audience through social media platforms like Twitter and Facebook by promoting their brand and services.

Nichesense in the past has also worked with business clients to help them understand the importance of acquiring natural link profiles through social media, guest posting, mutual link exchange through relevant sources and “white hat” article syndication practices. Majority of these strategies have proven to be extremely effective on the back quality, original content, which is now the backbone of SEO in 2012.

Nichesense media has also created several successful social media campaigns for clients using platforms like Twitter, Facebook and stumble upon. In some instances our campaigns attracted in excess of 300 unique visitors to client websites on a daily basis.

For more information on how the latest over optimization penalty is likely to affect your business and steps you can take to avoid this penalty, please visit http://www.nichesense.com