Jennifer Love Hewitt Excessive Cleavage Ad Changes Photo Editing Perceptions

April 21, 2012 - PRLog -- Hollywood’s use of digital makeup to mask the imperfections of its idolized talent pool is no secret. However, the use of digital altering in fashion and advertising has fired up a debate among critics. Recent original images of notable cover girls Kim Kardashian, Keira Knightley, George Clooney and others have advertisers and consumers questioning whether digital alterations paint a distorted image human body.

Fashion retailer Jacob has stopped photo retouching (www.cbc.ca/news/story/2010/09/03/con-jacob-retouch.html) stating  that “By adopting an official policy and broadcasting it publicly, we hope to reverse the trend in digital photo manipulation that has become  excessive in our industry.”

However, recent headlines involving an advertisement for Lifetime’s new series “The Client List” shows another side to digital image enhancement. Due to pressure from other advertisers, as well as complains from consumers, Jennifer Love Hewitt received a digital breast reduction (www.huffingtonpost.com/2012/04/09/jennifer-love-hewitt-digital-breast-reduction-client-list-poster_n_1412891.html) in one version of the advertisement.

These types of edits are becoming a common place not only in advertising but also for the average person as well. Website’s like ebrushit.com offer low cost solutions for photographers and consumers to purchase Hollywood style fashion photo editing services (www.ebrushit.com/fashion-retouching/) for their portraits, weddings, social profiles and more.

The question remains: Has the fashion and advertising industry taken photo retouching services(http://www.ebrushit.com) too far. In some cases, take these twilight movie posters (http://twilightmovies.org/posters.php) for example, photoshop has and understood an natural place. But in other cases, could these practices be negatively affecting the perceptions (http://www.she-power.com/2008/08/has-photo-retouching-gon...)  of young women everywhere?