Mobile Advertising World Australia 2012

The "Mobile Advertising World Australia" conference organized by Terrapinn will take place in Melbourne, Australia on 30 Apr 2012.
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Mobile Advertising
Digital Media
Digital Marketing


April 20, 2012 - PRLog -- Mobile Advertising World brings together telco’s, brands and agencies to explore and exploit the new opportunities presented to their business through the explosion of mobile advertising.

Conference Programme

9am Opening remarks from the chair / Mobile Strategy
9.10am Pedigree Dog-A-Like: Strategies for next generation mobile interactivity / Charles Clapshaw, Digital President APAC, TBAW, Managing Director, Tequila, Russ Tucker, Creative Director, Tequila
9.40am Understanding the role of mobile as part of your overall digital strategy / Brian Dargan, Head of Strategy, The White Agency
10.10am How to factor mobile into a digital creative strategy / Terry Williams-Willock, Creative Digital Director, Colenso BBDO
10.30am Morning tea & exhibition viewing
11.10am In conversation: How to choose the right mobile ad platforms to maximize ROI / Terry Williams-Willock, Creative Digital Director, Colenso BBDO, Steve Sinha, Managing Director, OMD Melbourne, Charles Clapshaw, Digital President APAC, TBAW | Managing Director, Tequila
11.50am How to allocate your media spend in the mobile age / Steve Sinha, Managing Director, OMD Melbourne
12.10pm How to blend creative with strategy to maximize ROI / Lauren Jennings, Group Account Director, Neo@Ogilvy
12.30pm Networking lunch & exhibition viewing
2pm Digital campaigns with real-world engagement and how to extend the experience using mobile / Daniel King, Director – Melbourne, Tongue
2.20pm Panel: Understanding the NFC opportunity / Ben Forsyth, Head of Mobile & Emerging Technologies, NAB, Brad Giblin, Digital Media Manager, Film Victoria, Jonathan Pease, Executive Ideas Director& Managing Partner, Tongue, Lauren Jennings, Group Account Director, Neo@Ogilvy
3pm Speed networking
3.30pm Afternoon tea & exhibition viewing
4.10pm Cutting the noise: is mobile the next analytics nirvana? / Elizabeth Moore, Head of Research, Insights & Analytics, Telstra
4.30pm How to integrate digital marketing and mobile information throughout the sales funnel / Andrew Scott, Sales Force Effectiveness Manager, St Jude Medical
5pm Close of conference

Exclusive 10% discount for subscribers. Call +61 2 9021 8807 to register at exclusive rates.

Event organizer: Terrapinn

Get more info and register online for the Mobile Advertising World Australia at


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