News By Tag
News By Location
EzRMS™ goes live at Zhejiang Narada Grand Hotel
The flagship hotel of Narada Hotel Group now uses EzRMS™ to maximise revenue and improve business insight
Located in the heart of Hangzhou’s most renowned financial, business, tourism and culture center, the Huanglong Business District, Zhejiang Narada Grand Hotel is a five-star business hotel, standing tall at the foot of Baoshi Hill, West Lake, Hangzhou, near the Yellow Dragon Cave, making it an ideal choice for business, conference and tourism purposes.
“We were excited about EzRMS™ when we were first introduced to the system. Prior to the implementation, our revenue managers had been occupied with massive manual reporting and analysis, which was time-consuming and unproductive. With EzRMS™, many manual hours were saved in retrieving, consolidating and comparing historical, on–the-books and future data. Now, our revenue managers can really focus on what they should be doing, which is revenue manage the hotel and maximising revenues. As for the management, EzRMS™ has helped us gain better understanding of our market demand and customers behaviour with its accurate forecasting and analysis,” comments Vivienne Jiang – Assistant to General Manager, Zhejiang Narada Grand Hotel.
Since the completion of the installation and training, the hotel now fully benefits from the EzRMS™ Core Module, Ez-QUOTE™, Ez-BUDGET™ and Ez-COMPETE™, which will help maximise their total revenue potential in the long-term.
Christine Liu, Country Manager – China, EasyRMS said “We are proud and very excited to be able to implement our simple, powerful and effective revenue management solution – EzRMS™ at Zhejiang Narada Grand Hotel. The hotel has started building a revenue management culture after being introduced to the system during our first presentation, which lead on to their investment in the automated SasS solution EasyRMS offers. Now equipped with the powerful EzRMS™ tool, they are able to spend less time on compiling reports and more time for strategic planning and decision-making which would in a short period, pay its way for the investment on this powerful technology!”
About Narada Hotel Group
As one of the Top 20 hotel groups in China, Narada Hotel Group is committed to continue building the national high-end hotel brand in the country. The Group now has three subordinate brands, which includes Narada Resorts & Spa, Narada Grand Hotel and Narada City Hotel. With its headquarter in Hangzhou, China, the Group has invested and administrated 49 hotels and 14,176 guestrooms in nine provinces and cities across the country such as Zhejiang, Hainan and Yunnan. Through 10 years’ development, the Group has become one of the top hotel groups both at home and abroad. In the future, it will continue to uphold its “grateful, tolerant, harmonious and surpassing” corporate culture and sincerely serve guests with more care.
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of more than 1,000 clients, EasyRMS is committed to easing the current burden of strategic decision-making and implementation of revenue and yield management techniques and procedures worldwide.
Easy (Ez) Revenue Management Solutions
T: +44 (0) 20 7495 0773
Narada Hotel Group
Director of Media Marketing