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Apple revenues climb 42% in channel sales across Western Europe
Figures show that Apple is clearly engaging more with IT channels in an attempt to get increased traction in the prosumer space across Europe.
The analysis from the CONTEXT Vendor Performance Monitor (VPM) which tracks actual sales performance by IT vendors across Europe, shows that the growth in sales was mainly due to the strength of iPad sales, with almost one million units being channeled to the market via IT distribution in Europe over the past two quarters. Revenues accounted for by iPad sales grew 180% in Q1 2012 compared to the same period last year.
Meanwhile, Apple notebook sales grew 4.2% year on year in revenue terms during Q1 2012 in contrast to the overall notebook market which fell -8.9% (in revenues) over the same period. Desktop revenues rose 16.4% in the period against a market decline of -2.3%.
Finally, the CONTEXT VPM showed that an increasing number of smartphones are being channeled to market via IT distribution, with 54.9% more revenues tracked in Q1 2012 than the same period a year ago. Apple over-performed in this category with sales of its iPhones up 120.8% during the same period.
“Apple has traditionally been much more of a retail player, said Jeremy Davies, CEO and co-founder at CONTEXT. “The figures show that the company is clearly engaging more with IT channels in an attempt to get increased traction in the prosumer space across Europe.”
Notes to editors:
The new CONTEXT Vendor Performance Monitor (VPM) tracks companies’ actual sales performance across Europe on a weekly basis showing an unadulterated view of real sales as well as an early insight into performance well before the publication of quarterly results. With up to 40% of major NASDAQ-quoted IT companies’ profits coming from Europe, the CONTEXT VPM gives both buy-side and sell-side investment professionals a new level of insight to gauge performance and drive investment decisions.
The CONTEXT Distribution Panel records over one billion euros a week in technology product sales to resellers serving businesses and consumers across Europe, based on sales reports from over eighty of the region's leading national and international broadline and specialist distributors. This Panel benefits from exclusive access to EMEA data from the Global Technology Distribution Council (GTDC), an international consortium of the IT industry’s leading wholesale distributors. This, coupled with the Panel's strong local representation, provides the most comprehensive and accurate reporting of ICT channel sales out data in Europe.