April 19, 2012
-- An effective telemarketer must be trained in many areas to produce the results that businesses are looking for. Without proper training a telemarketer will more than likely not meet the necessary goals that a business sets to meet their monthly quota. While each sales person is different, an outgoing positive personality almost always ensures that their job will be successful. With well thought out scripts that offer suggestions on what to say and when to say it, and proper training with a sufficient amount of time spent role playing, a telemarketer can reach their companies goals and be successful in the field of marketing.
How does one learn to be an effective telemarketer?
Well worded scripts help a telemarketer to know how to answer questions effectively, get and keep their customers attention and help them to know what to say to objections. They learn how to instill a sense of trust in their customers. They don't give up, they know that the first 3 seconds of a cold call is of utmost importance in getting a sale and they are prepared with an answer for each question, not taking no for an answer. When a customer says no they look at it from an objective point of view and know that with each no they are closer to a yes. The experienced telemarketer will also demonstrate patience with each customer, allowing them to talk and knowing when to listen. Effective listening skills must be practiced.
They must familiarize themselves with the product or service they are selling so they can offer the customer the information they are seeking. They will point out the positive aspects of their product and be convincing at all times. They are friendly and caring. This person will know the importance of bringing a smile into every conversation and speak clearly and authentically. Perseverance is vital for the success of a telemarketer. While an inexperienced telemarketer may give up after the first no answer, one who has experience will continue to talk, convincing their customer that they cannot live without the product or service being offered. They use their scripts to answer objections knowing that there is always the possibility of a sale. Because much of their paycheck depends on the sales they make, they do not give up easily.
Often a company will pair up telemarketers and hold a competition to see who can make the most sales. This works effectively to help the business to be more successful. This healthy competitive game can and does work every time. It gives each telemarketer the initiative and determination to continue to do their best and be successful. It keeps up the morale of the staff, making a sometimes boring day more interesting. A new telemarketer will gain experience quickly when the company acts as their cheering squad and incentives such as month end bonuses are often offered to help them work to the best of their ability. With a positive attitude, a smile in their voice, motivation and proper telephone etiquette, a telemarketer can be successful.
Jacob Pettit is writing on behalf of Stellar US - http://stellarbpo.com/