Indy-based to Present EngageIndy Launch at Not-for-Profit Summit in Cincinnati

Representatives from Indianapolis-based startup will take 15 United Ways through its public-private partnership with the City, its popular smart phone application, and future initiatives April 18-20.
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April 18, 2012 - PRLog -- CINCINNATI (April 18, 2012) – Fresh off a busy March and April which saw consecutive launches of the iPhone Application connecting volunteers, nonprofits, and businesses at South by Southwest (SXSW) and the re-launch of the City of Indianapolis’ EngageIndy volunteer platform as a public-private partnership with the company, is set to present its story and tools to 15 United Way organizations from around the Midwest April 18-20 at the 2012 Upic Summit. representatives Josh Driver and AJ Feeney-Ruiz will offer the company’s and 20 year-old co-founders Gagan Dhillon and Andrew Blejde’s experience and offerings in a presentation called “From App to Campaign: An Indianapolis Partnership.” The two will familiarize attendees with the tools designed to connect nonprofits with businesses and identify and reward new and existing volunteers. They will also describe the process and their responsibilities running the City of Indianapolis’ volunteer engagement platform EngageIndy (

“We saw a need to better connect our great city of volunteers with the needs of our nonprofit community,” said Indianapolis Mayor Greg Ballard in a March 28 release. “ has the potential to more seamlessly and efficiently bring individuals, nonprofits and businesses to the table together to make a difference – and to engage younger, tech-savvy generations in the process.”

The Upic summit will focus on customer service and engagement with a focus on building deeper relationships within the United Way, and will present its tools as emerging technology that can further those goals.

In Tuesday's State of the City address, Mayor Ballard again acknowledged for its ability to match “the real-time needs of the community with the dynamic capabilities of our talented residents using an innovative volunteer recruitment tool.”

In its eleventh year, Upic is a stand-alone nonprofit organization that allows United Ways to pool their technology and information processing staff, hardware and purchasing resources. Many of Upic’s staff have vast United Way field experience and its Summits allow an opportunity for non-profit organizations to further their efforts and learn best practices as finding and maintaining donors and volunteers becomes more challenging with evolving technology.

As it focuses on a gradual rollout in Indianapolis after its March 28, 2012 EngageIndy launch, currently has a roster of 33 nonprofits, 15 businesses, and 1,500 users leveraging its smart phone application. Volunteers are rewarded with points for helping promote and carry out non-profit causes and businesses reward those volunteers with discounts and offers in exchange for those points.

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Volunteer, advocate, and support the causes that matter most to you.Get points for everyday activities of social activism while on the go and increase your social footprint within the community.Local businesses offer tons of deals to redeem for points.
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Tags:Upic, United Way,, Non-profit, Mobile App, Marketing
Industry:Non-profit, Technology, Marketing
Location:Indianapolis - Indiana - United States
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