NETSEA May 9 Breakfast Event: CFOs On Selling Speakers to Explore the role of the CFO as a Deal Enab

May 9, 2012 Breakfast event that highlights how CFOs can be leveraged as a strategic resource in the sales cycle
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Waltham - Massachusetts - US


April 18, 2012 - PRLog -- Waltham, Mass. - NETSEA, the New England Technology Sales Executives Association, today announced its quarterly educational event will be held as a breakfast seminar on Wednesday, May 9 from 7:30 a.m. to 10 a.m. ET at the Newton Marriott. The morning event, “CFOs on Selling,” will feature a dynamic panel of experts who will share their experience on how the role of the CFO has evolved over the last decade and how they see themselves as a business partner to enhance Company sales.    

The panel will include Dan Demmer, president and CFO of Oracle Endeca; Kenneth S. Goldman, CPA, Executive VP and CFO, Black Duck Software; Vic Pierni, Executive VP and CFO, Verivo; and Kevin Rhodes, CFO of PlumChoice. The session will be moderated by Scott Devens – Vice President and General Manager Application Integration for Talend.  

The speakers in this executive session, sponsored by Northeastern University, will explore how the CFO can help with:

•   Building effective and scalable sales models
•   Influencing and guiding go-to-market strategies
•   Leveraging financial data to shorten the sales cycle
•   Analyzing deal risk and throttling conservatism
•   Establishing clear sales metrics and attainable goals

“Sales executives that work closely with CFOs have a strategic advantage in the sales process,” said Scott Devens, board chairman and president of NETSEA. “This panel will focus on the opportunities and the pitfalls facing many CFOs and the importance they play in the creation of and participation in a company’s sales engagement model.  Whether it is working through the revenue recognition rules, yield models, compensation plan structures, etc, the CFO’s “early and continuous” involvement with sales leadership is a must. This interactive panel will provide real-world examples and takeaways that can be applied immediately.”

For more information on the speakers, or to register for this event, please visit

Media representatives are encouraged to attend.

Location and Registration Information

This NETSEA event will take place at the Newton Marriott in Newton, Mass. on Wednesday, May 9, 2012 from 7:30 a.m. to 10 a.m. The pre-registration cost to attend is $20 for NETSEA members and $30 for non-members. To register online, visit


NETSEA is the premier association for technology sales professionals in New England. The organization provides collaboration, networking, continuous learning and development for high-tech sales and business development professionals in a peer group setting. NETSEA delivers a unique blend of business resources and personal support that help make the challenge of developing sales opportunities and growing revenue both fulfilling and worthwhile. With more than 400 members, NETSEA can be found on the web at

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Tags:Sales, Cfo, New England, Event, Panel
Location:Waltham - Massachusetts - United States
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