Reinventing the media: a new landscape for communications in pharma

April 17, 2012 - PRLog -- 2012 is an exciting year for social media: the year social media goes viral.

The pharmaceutical industry has been waiting for guidance from the FDA and now they have finally shed some light with their 'Off-Label Use' with some mention regarding social media. With this industry moving at a rapid pace, and with more patients and healthcare professionals becoming more tech-savvy, the pharmaceuticals industry need to embrace social media.

Building on the tremendous success of SMi's first three Social Media in Pharmaceuticals conference, we are proud to present our fourth event in the series; focused on keeping our audience up-to-date with developments in the ever-changing social media sphere.

Benefits of attending are to:

•   Understand how to engage and educate your patients and healthcare professionals through social media
•   Learn how to gain 'buy in' and deal with change management effectively  
•   Evaluate the latest trends and developments in the industry
•   Discover what the future holds in this rapidly evolving market and the impact of social media
•   Gain and insight into successful social media campaigns led by top pharmaceutical companies
•   Network with all the key professionals in social media in the utilities sector  

Don’t miss out on this fantastic opportunity to network with experts in the field.
PLUS TWO INTERACTIVE POST-CONFERENCE WORKSHOPS HELD ON……
Wednesday 11th July 2012, Copthorne Tara Hotel, London

Pathways to Engagement: overcoming the barriers that stop you using social media effectively and creating pathways to guide your strategy
Workshop leader: Daniel Ghinn, CEO & Marie-Claire Wilson, Senior Engagement Strategist, Creation Healthcare
8.30-12.45

Building a social strategy
Workshop leader: Gary Monk, UK Managing Director, Across Health
13.30-17.30

For more information and to book your place visit http://www.smi-online.co.uk/goto/social-media-pharma55.asp Alternatively, contact Fateja Begum at Tel: +44 (0)20 7827 6184 or Email: fbegum@smi-online.co.uk