April 16, 2012
-- Lifestyle streaming radio site GoRadio.com has launched on the Atex Web CMS, a state-of-the-
art content management solution which will enrich the site and expand its marketing efforts.
GoRadio is part radio stream, part blog. Hosted through a software as a service (SaaS) arrangement, having GoRadio on the Atex Web CMS offers the site a secure environment and easier means of handling dynamic content, enabling it to deliver services that fit perfectly with its business model.
The flexibility of the Atex platform makes it easier to control the digital delivery and update of content, as well as automate the creation of landing pages and special events, like GoRadio’s recent broadcast of the NCAA Tournament.
A digital radio company based in NY and LA, GoRadio has four live radio streams and editorial content. It features four entertaining worlds, with a fresh sound, cutting-edge yet accessible music mixes, helpful news, modern personalities and a wealth of surprises.
GoRadio partnered with Atex because it has a modern platform for content creation and distribution. Its innovative architecture makes access to information easier and more immediate. Crucially, it reduces processing and updating time considerably, allowing GoRadio to focus on developing new business initiatives.
Lars Jiborn, VP of Sales, Atex, comments: “We are delighted to be supporting GoRadio’s strategy and terrific product through our content management solution. This deal further demonstrates the great opportunity for content management offered by our platform in the North American market, where we are already a leading provider of Web CMS.”
Please visit www.atex.com for more information.