Haralee.Com Menopause Pajamas Awakes a Growing Niche

April 15, 2012 - PRLog -- Women ages 45-64 in the USA represent the largest population according to the 2010 Census Bureau. This age period represents a time when many women go through and face the side effects of menopause. Today there is an industry that caters to the needs of this group. Haralee Weintraub is one of the most innovative and creative members of this community.

In a recent front-page business section of the Oregonian Newspaper titled ‘Awake to a growing niche’, Haralee attributes her success to targeting her audience.
http://www.oregonlive.com/small-business/index.ssf/2012/04/startup_haralee_targets_growing_market_making_sleepwear_for_menopausal_women.html


Since her own battle with breast cancer and subsequent forced menopause, Haralee has launched a company to help women cope with a common but disruptive and often debilitating side effect of menopause, night sweats. Her company, Haralee.Com, makes sleepwear from wicking fabrics that traditionally had been used only for athletic wear. “I use performance fabrics that wick away the moisture from the body so the woman has a more restful night sleep”, says Haralee. Her customers come from all over the country and the world.

First for Women Magazine, profiled Haralee in their “Home-Front Heroes” section of the magazine. The story about her becoming an entrepreneur in a niche industry really touched a chord with many women. “The orders and the emails from women has been fantastic”, declares Haralee.

Haralee has been asked to write a blog from the menopausal woman’s perspective for VibrantNation.com and Empowher.com. Gone are the days when women would discuss menopause in hushed tones. Now women want to talk and connect virtually with each other and Haralee is ready to help.

In her spare time, Haralee volunteers for Susan Komen for the Cure. She works as an ambassador at health fairs and as a trained speaker. “My company gives a percentage of every sale to breast cancer research. Volunteering for Komen gives me a firsthand look at the advances in this disease” states Haralee.

For more information, or to contact Haralee Weintraub, visit Haralee.com or read her blog at Haraleeblog.com.

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Haralee.Com is the #1USA made moisture wicking sleepwear company for women. Menopausal night sweats, disrupted night sleep, night sweats robbing women of a good night sleep can be solved with pajamas and nightgowns from Haralee.Com Sleepwear.