Political Campaigning Book ‘Winning Political Campaigns’ Updated; Now an E-Book

April 14, 2012 - PRLog -- How did a mention of Omar Sharif and Martina Navratilova ruin the image of a legislator? Why did voters decide than an elected official putting two of his girlfriends on the public payroll was funny instead of a scandal? How did an online video help elect a Democrat as governor in a Republican-leaning state?
   
The answers are in the third edition of "Winning Political Campaigns: A Comprehensive Guide to Electoral Success," a how-to e-book providing information on everything a candidate, campaign worker, or activist needs to know to conduct a political race.

"Winning Political Campaigns" was written by William S. Bike, an award winning journalist, public relations professional, and political pundit who has appeared on many radio and television broadcasts, including CNN. See http://www.youtube.com/watch?v=BhZYkyRx-C4.

"Winning Political Campaigns" is available on Smashwords at http://www.smashwords.com/books/view/149191 and Amazon.com at http://www.amazon.com/Winning-Political-Campaigns-Comprehensive-ebook/dp/B007U7C31K/ref=sr_1_2?ie=UTF8&qid=1334443628&sr=8-2.

The two previous Denali Press print editions of "Winning Political Campaigns" were highly acclaimed. “From a practical, political operations standpoint, it is the best book out, yet,” said reviewer Hank Landa of Political Book Reviews.

"Winning Political Campaigns" “provides essential tools, practical pointers, and valuable advice about running campaigns successfully,” writes Fran Ulmer, former Lieutenant Governor of Alaska.

Covering everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, debating, fundraising, strategy, and more, "Winning Political Campaigns" is extremely thorough and detailed, yet easy to use. Real-life examples are drawn not only form the political world, but from the worlds of sport, higher education, history, and more.

Innovations by the Obama and Tea Party campaigns, the Citizens United Supreme Court decision on fundraising, the Lisa Murkowski write-in campaign for U.S. Senator, new uses for social media and digital advertising in campaigns, and much more state-of-the-science information and campaign innovations that have become part of the scene since the last edition, are included. They make the third edition of "Winning Political Campaigns" a must for candidates and staff for campaigns at any level.

Particularly useful are appendices including a sample itinerary for a political event, an event planning checklist, resource organizations expert on various issues, media terms, a sample news release and direct mail piece, and more.

One reason the book is so comprehensive is because few other authors can combine Bike’s background of having been a candidate, officeholder, political worker and volunteer, journalist, historian, public relations officer, publications director, government employee, fundraiser, and budget director.

Bike is senior vice president of Central Park Communications, a Chicago-based writing and public relations firm that has consulted for several political campaigns and public policy organizations. He is the former communications chair for Democratic Leadership for the 21st Century- Chicago, and organization dedicated to recruiting, involving, and training the next generation of political leaders. Bike also is political editor of a community newspaper.

Previous editions of "Winning Political Campaigns" have not only been used by campaigns, but as textbooks for college and university courses at Harvard University and other institutions of higher learning.

“At a time when a majority of Americans do not participate in the political process, a process with deep impact on the lives of every American…Bill Bike is waging a campaign for involvement—meaningful involvement,” said Congressman Danny K. Davis of Illinois. “'Winning Political Campaigns' is designed to enable ordinary citizens to take back their government, to be heard, to win. It is a timely and useful book and we welcome it.”

“Let the telegenic beltway pundits propound ponderous theories on the state of democracy in the U.S.,” wrote "Booklist" magazine. “Chicago communications consultant Bike offers the view from the trenches… Bike offers well-organized, very detailed advice on virtually every subject a candidate’s support team should consider….”

For more information, contact Central Park Communications at (773) 229-0024 or http://www.centralparkcommunications.com. See Bike at http://www.youtube.com/watch?v=BhZYkyRx-C4.



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Central Park Communications is a Chicago-based communications consulting, writing, public relations, and political consulting firm.