Crowd enjoying the Launch of 'Punjabi Kaada' album
April 12, 2012
-- To celebrate Baisakhi with style and élan, AlphaOne, Amritsar will host 2 days of fun-filled cultural activities and energetic performances like an Inter-School Dance Competition and Fashion Show, besides traditional performances of Gidda, Bhangra and Gataka. AlphaOne is seeking active participation from students of various schools to register for the Inter-School Dance Competition and Fashion Show. The registration of students started from the 1st week of April and the auditions started from April 8, 2012. Music Director and Playback Singer, Bali Brahma Bhatt specially launched his Punjabi Album CD, 'Punjabi Kaada’ in AlphaOne, Amritsar. INDIA HOUSE would also create a special village theme in the Central Atrium of AlphaOne to mark the spirit of the Baisakhi festival.
There are many exciting prizes like LCD TV and other attractive gifts to be won for the lucky AlphaOne shoppers who shop for INR 3000 on April 13 -14 at various participating outlets. Besides, there would be several Baisakhi exclusive offers at Flavours.
Dr. Prodipta Sen, Executive Director, Alpha G:Corp, shared, “The intent is to make AlphaOne the pride of all Punjab. Nacchiye Tapiye Aao Vaisakhi Manaiye… Teh Happy Ho Jaiye! The auspicious date of Baisakhi is celebrated all over India under different names and different set of rituals and celebrations. Vaisakhi date coincides with 'Rongali Bihu' in Assam, 'Naba Barsha' in Bengal, Puthandu in Tamil Nadu and 'Pooram Vishu' in Kerala. But no where else is it as colourful and vibrant as here.”
The theme of the venue dressing and ambience for the Baisakhi Festivities at AlphaOne will be aesthetically in sync with the festival and the freshness it symbolizes. The team at AlphaOne is extremely pleased to facilitate this memorable event this year along with participating partners and retailers. Several good hotels like Ista, Best Western, Golden Tulip and many others would also support AlphaOne to promote the festive celebrations and Baisakhi special offers.
As part of their ongoing CSR activity entailing the sustainable cleanliness drive of Amritsar, ‘Let’s Make Amritsar Sparkling’, the team at AlphaOne chose the area near Durgiana Temple for this month’s cleanliness drive on April 10, 2012. The cleanliness drive entailed Loh Garh Gate - Katra Dullo - Dhab Khatikan - Katra Bhai Sant Singh and ended at Beri Gate. The objective of this ongoing Model Public–Private Clean-Up Initiative is to clean the Holy City. This eco-initiative by AlphaOne, which took off on May 04, 2011 as a monthly activity also educates people about the facilities available to them for fostering clean and hygienic environment through the Mayor’s office and MC. The People of Amritsar came out in full force to support this movement.
www.alphaoneamritsar.com & www.alphagcorp.com
For Additional Information:
PR Grid – Ajay Garkal/Jitendra Parmar/Richa Katiyar
Tel: 911141431044, 41431455, 29249364, +919818410072