April 10, 2012
-- Nicotek, LLC, an electronic cigarette provider, has just announced the launch of a new “game-changing”
electronic cigarette called METRO® SEVEN™. SEVEN is scheduled to launch this May into over 3,500 retail locations. This “one-time-
use” e-cigarette is being hailed as the next big leap in disposable e-cig technology, selling at an MSRP of only $7.99. This new product will deliver up to 300 puffs to the smoker - an equivalent of about two packs of cigarettes. The main features of SEVEN are the quality, size and affordability. The length and width are that of a standard “king” cigarette and it comes as a one-piece unit, which requires no assembly. SEVEN is considered one of the most realistic e-cigarettes in the world as it most closely resembles and feels like a traditional tobacco cigarette - this is something that smokers have been awaiting for from the industry for quite some time.
“E-cigs are constantly evolving. This new item from METRO will allow us to offer our guests a more natural smoking experience through an e-cig that is about the same size as a traditional cigarette. Consumers are shopping with their wallets in today’s economy, and I feel METRO SEVEN provides the consumer with an option they have been looking for,” says Chris Colón, Category Development Manager for The Pantry. Based in Cary, NC, The Pantry Inc. is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of January 2012, the company operates 1,620 stores in 13 states under select banners, including Kangaroo Express, its primary operating banner.
“Having partners like The Pantry, allows us to blitz the market with new items, like SEVEN, to offer the consumer an alternative to traditional tobacco smoking. This helps increase our distribution channels, making a new product immediately successful. We are excited about the launch of SEVEN to complement our core METRO program, and feel that this is a game-changer in the electronic cigarette industry,” says John Wiesehan III, Vice President of Sales for Nicotek, LLC.
The Nicotek creative team is already well known for developing creative, eye-popping point of purchase (POP) materials and unique countertop displays. The launch of METRO SEVEN also brings with it new, innovative POP displays; unlike any the e-cigarette industry has seen yet! The new SEVEN displays allow the product to naturally sell itself – with easy setup and virtually no sales effort!
Nicotek is always interested in expanding its distribution and encourages all retailers and distribution centers to contact the Nicotek sales team about bringing METRO SEVEN into their stores today!