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Google Search Algorithm Targets Poor SEO Tactics and Techniques: Small Businesses Search for Advice
Matt Cutts, Google’s Head of Web Spam, recently revealed that sites may be penalized for aggressive ‘over optimization’ that amounts to unnatural manipulation.
Changes in Google algorithms are nothing new, but when Google's Head of Web Spam (and unofficial SEO guide) Matt Cutts revealed Google's latest planned tweaks a great many business owners were shocked by what he had to say - that sites may be penalized for over optimizing their web content for search engines.
Speaking to Danny Sullivan of Search Engine Land at the South by Southwest conference in Austin, Texas Cutts explained that the changes were designed to "level the playing field" for high quality websites that do not put such a heavy focus on optimizing for search engines.
"We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don't do much SEO we handle that. And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now," Cutts said.
At the time, Cutts said that the changes would begin rolling out shortly, but they seemed to hit faster as a popular paid blogging network, Build My Rank, announced just a few days later that all of their links had been de-indexed, damaging both their own sites and potentially those of its many members.
The service had been offered to webmasters as a way to build more links to their site by trading content with other site owners. There are many who feel that such a practice was basically buying links – a practice Google has long frowned upon – and that the sheer number of subscribers the service had made it hard to overlook.
In light of all this many business owners are concerned that their previous SEO efforts may now in fact harm, rather than help, their websites and that SEO may officially be dead.
Most industry experts however do not believe that is the case. Says Peter Lee, Owner and CEO of WireWalkersVA, a well respected virtual assistance company that provides SEO services "SEO is not dead; it is just changing, again. Any good SEO knows that the business of search engine optimization changes every day, but it is true that many are worried that the tactics that they thought were good ones, such as buying into a paid blog network or submitting dozens of versions of the same content to sites all over the web to gain links, were not such good ideas after all."
So who does Mr. Lee think will be affected? He continues "If you have been using an SEO company or SEO practitioner who emphasized slow and steady SEO implementation all along and avoided questionable practices such as joining a paid linking network like BMR and your site has great, ‘written for people’ content then you should be fine.”
“Those who stand to be hurt are those that put poor SEO practices (especially adding excessive keywords, gaining back links by any means possible) before great content and social interaction. These people were not necessarily trying to do anything wrong - they just followed less than sage advice and in many cases got carried away."
For those who are concerned that their current SEO plans are leading them down the wrong path, WireWalkersVA is offering a no obligation 30 minute consultation with one of their SEO experts to help small business owners determine if there are things they need to change, or even what action to take if they are one of the site holders whose Internet presence has been damaged by the update.
WireWalkersVA is a SEO, Social Media and web site development company based in New York, NY and was started by its CEO, Peter Lee and a dedicated team of business, marketing and social media advisors. Their website http://wirewalkersva.com/
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