Designer Mistie Dawn and Her Shop to be Green e-Boutique Comes Full Circle

Whether you are looking for a unique gift for a friend or you just want a little something special for yourself, is an eco-friendly solution you will want to frequent
Sales have grown 1st Quarter of 2012 by over 400%
Sales have grown 1st Quarter of 2012 by over 400%
April 10, 2012 - PRLog -- Orlando, FL
By Shane D. Shirley-Smith with

You know that adorable little boutique in your town that always has the most unique finds for gifts, for yourself or just because? Well, I have one of those too and I just love it. What I don't love is that their adorable items are NOT eco-friendly.  Whether you are looking for a unique gift for a friend or you just want a little something special for yourself (you know you deserve it!), ( is an eco-friendly solution you will want to frequent.

Like most boutiques, the Shop to be Green e-boutique was started by a woman with a passion for style in fashion and home design.  Unlike most boutiques, Owner and Founder Mistie Dawn, was also passionate about sharing eco-friendly design.

Back in 2004, Mistie started an accessories design business called Signature M.  Based out of New York City, she sculpted handbags out of upcycled hard covered books with the pages still intact. Mistie sold the quirky, eco-friendly bags internationally in art museums and boutiques. When she found herself  relocating to Arizona, she knew she wanted to continue the eco-friendly concept in some way - but this time she wanted to go big.  She just wasn't sure exactly what it was she wanted to create.

Mistie took some time off to think about her new, green venture and during that time, she worked with her boyfriend on home renovations.  They kept finding unique and exciting green designs that they wanted to integrated into their home but they had a hard time finding what they wanted in stores and that's when it hit her.  Mistie felt she could expand and improve on what she had started in 2004 by starting a company that could be a one-stop shop for high-end and creatively designed green and eco-friendly products. She spent an entire year working on her eco-friendly e-boutique concept and  launched Shop to be Green in the 4th Qtr of 2010.

2011 was Shop to be Green's first full year and with their growing pop-up store initiative,  sales have grown in the 1st Quarter of 2012 by over 400%.

Mistie loves finding exciting new products, fellow designers, and green developments then incorporating them into Shop to be Green's product offering.  There are so many unique finds that I love and they are all eco-friendly.

This year Mistie has big plans for Shop to be Green.  Mistie's plans call for doubling Shop to be Green's product offering,  expanding Mistie's luxe 910 Joy Avenue label (named after the street address of her grandmother), and she will come full circle as she once begins incorporating some of her original Signature M designs.

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Source:Shane Shirley-Smith with
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Tags:Green, Gifts, Ecofriendly, Sustainable, Women, Entrepreneurs, Green Living, MOMS, Great Gifts, Jewelry, Homemade, Design, Natural
Industry:Environment, Shopping, Family
Location:Orlando - Florida - United States
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