Successfully Auctions Newport Beach Property

Intensive marketing campaign supports auction event that featured the waterfront luxury home
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* Newport Beach
* Luxury Listing

* Real Estate
* Technology

* Torrance - California - US

April 9, 2012 - PRLog -- (, the nation’s leading online real estate marketplace, attracted more than 70 registered bidders to a successful three-day online luxury auction, which featured 411 Edgewater in Newport Beach.

“I was thrilled with the results. The level of interest in the home – both during open houses and on the day of the auction – far exceeded my expectations. The auction allowed us to sell the home much quicker and for a much better price,” said the featured property’s seller John Morally.

The online event was backed by’s multi-million dollar annual marketing budget and innovative online platform that allows sellers and buyers to meet in a transparent auction process.

“Our auction process and emphasis on strategic marketing combine to make the optimal platform for luxury home sales,” said Robert Friedman,’s chairman and a founding principal. “By delivering a high volume of buyers to each property, we help the seller achieve the home’s true market value.”

The campaign resulted in more than 500 open-house attendees, 12,000 unique web visitors and, ultimately, 70 registered bidders. As with all luxury home auctions, the listing agents retained their negotiated co-ops as part of their listing agreements.

“The auction process was fantastic,” added listing agent Jamie Moore, president of Lacova Properties. “The marketing campaign maximized the property’s exposure and drove hundreds of people to our open houses. It’s fast, efficient and obviously effective. I have some very happy sellers.”

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Established in 1990, has pioneered modern real estate auctions and created the nation’s leading online real estate marketplace. It has established a dominant position in its industry by selling more than $12 billion in real estate assets at auction since 2007. Additional services include residential loss mitigation and title agency and escrow/closing services. Primary clients are residential and commercial mortgage lenders, servicers and home builders.’s success is based on the aggregation of real estate assets that are marketed and sold in large format auctions across the country and online. is headquartered in Irvine, California and has offices in Newport Beach, Dallas, Miami and New York. Visit for more information.
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Zip:90505, Newport Beach, Luxury Listing
Industry:Real Estate, Technology
Location:Torrance - California - United States
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