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Do Consumers Perceive Differences Between Natural And Organic?
David Schmidt, President & CEO, International Food Information Council Foundation shares his insight during a video interview for DDW’s “Expert Answers” series.
“Many consumers don’t distinguish between the two,” observed Schmidt.
Because both natural and organic foods must meet the same regulatory standards for food safety, the difference between natural and organic “is more of a philosophy than it is a safety issue,” added Schmidt.
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