New Management Forum launched today
International Management Books has launch a new Management Forum to allow managers the opportunity to share and explore concepts of management in a globalized economy.
By: Kevin Griffiths
To follow this and many more topics go to http://www.internationalmanagementbooks.com and click on the forum link. Here you will have the opportunity to express views and ideas that are relevant to the modern day manage.
Other topics include:
The nature of change and how we instigate and accommodate its implementation is a fundamental piece of managerial knowledge. Perspectives to change vary from the point of the observer and the introducer. The impression experienced by each audience, individuals, teams, the organisation and external customers, will require different approaches in its introduction.
With globalization and the development of rapid information transmission systems the role of the brand manager is becoming a more complex. Understanding the position of the brand and its impact on the consumer will allow greater opportunity for brand sustainability.