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Galina Skatkina, Associate Director of CPA at Fleishman-Hillard Vanguard, speaks at AEB round table
AEB, which represents the interests of European companies in the Russian market, organised a round table on the subject of corporate social responsibility.
Heads of Department, PR and CSR managers from large international companies participated in the round table. There were representatives from BAT Russia, BDO, Novo Nordisk Russia, Staffwell, Mazars, Cloudwatcher, and also representatives from the mass media. The participants spoke about modern experiences in the field of CSR and how to work effectively using various business models. They also discussed different aspects of CSR programs, such as economic advantages, the role of internal communications, cooperation with business and the non-commercial sector.
Galina Skatkina spoke about the importance of choosing the correct direction when planning the CSR program and using the right tools. She commented, «Being a company which consults in the field of reputation management, we see CSR projects as an obligatory element of corporate strategy for company-clients wishing to improve their reputations in the market. A variety of the options exist in this sector. It is important that programs of corporate responsibility follow the specifics of your business, and for this purpose it is important to consider the environment in which you operate – both internal, and external.»
Fleishman-Hillard Vanguard is a joint venture created in December 2007 by Fleishman-Hillard (Omnicom Group Inc.), a leading international communications agency network, and Vanguard PR, Russian agency founded in Moscow in 1993. Since 2008 the agency is developing an affiliate network in the CIS countries, including Ukraine, Kazakhstan, Belarus, Azerbaijan and Uzbekistan under Fleishman-Hillard Vanguard brand with a Moscow hub. The agency is a part of a local cross-communications group that includes BTL/event specialist Elefante and creative/media Orta Media. Agency specialization is corporate reputation management, financial communications, government relations and public affairs, marketing and integrated communications, digital, technology and healthcare. www.fhv.ru
Fleishman-Hillard Vanguard is a founding member of the Association of Communication Consultancies (country member of the International Communications Consultancies Organization)