Vyasa - The One-Stop Mobile Platform for News Publishers and Professional Bloggers from Pingaala

April 6, 2012 - PRLog -- Pingaala (http://www.pingaala.com) officially announced the launch of Vyasa v1.5. Vyasa is Pingaala's flagship product targeted towards Publishers of News and Media, Professional Bloggers who want to reach a rapidly expanding customer base in the Mobile and Connected Devices segment.

"We are focused on providing an easy and reliable way for Publishers to reach their target audience" says Founder and CEO Suresh Krishnamurthy, "while at the same time offering all the top features that every News and Publisher needs. We know that our customers don't want to spend their time evaluating development practices and then wondering what they are going to end up with. At Pingaala, we guarantee that our customers will be satisfied when their App for various platforms (Android, iOS) is ready. We know how hard it can be to get quality Native Mobile Apps, we are here to change that."

Vyasa's focus has always been to provide an end-to-end platform for publishers to seamlessly distribute their content through native mobile Apps that provide the best user experience to its readers. Pingaala launched Vyasa 1.0 in December 2011 and have now released a much-awaited update with a host of new features. From app design, content integration, app submission and hosting to regular maintenance, updates & upgrades, Vyasa covers all grounds for a Publisher in a hassle-free manner all for a great monthly subscription fee.

1. Enhanced Reading Experience for Users
Pingaala has invested considerable research efforts into making the reading experience of the Apps produced through Vyasa seamless. Down to the minutest detail- fonts, line spacing and even the look of the articles is configured so that users don't experience any eye stress when reading articles on a Mobile Device. Videos and other Interactive Content is optimized for Mobile Devices too.

2. Improved Performance throughout the Apps
"We've made significant performance improvements and our internal benchmarks show it to be amongst the fastest in its space. Everything is streamlined to enable the reader to get to the content in the quickest possible manner" added Pratik Shah, COO and Co-Founder of Pingaala. Whether it's downloading of content onto the App for Offline Reading or navigation within the App itself, the performance of the Apps has been improved across platforms.

3. Increased Social Engagement
Vyasa 1.5 has upped the Social Ante for its suite of Apps with integrated Facebook functionality into the Apps. Now Publishers and Users alike can Like articles with single-tap gestures, Comment on articles using Facebook or Disqus and share news content across Social Media platforms.

4. Push Notifications, Monetization Capabilities for Publishers
Publishers who want to keep their readers updated with the latest and newest by the minute/hour/day now have super-fine controls on Push Notifications. Vyasa 1.5 has been integrated with Urban Airship to give Publishers added controls on the whats, hows and whens of sending notifications to their readers.

Analytics has also seen an added boost with Publishers now seeing deeper insights into how their readers engage with their content. Vyasa 1.5 now supports Third Party ad-network integration to help Publishers monetize their content as well.

In the next month, Pingaala plans to roll out Vyasa 2.0 with newer UI options for Publishers, more features and more insights into how readers engage with published content.

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Vyasa is a Product of Pingaala Technologies LLP, a company founded with the aim of bringing Publishers and News Providers across geographies closer to their Audience on Connected Devices. Our philosophy is that readers have several touch points to engage with news and other content and we want to bridge the gaps between Publishers and Readers at these touch points.