Yankee IABC Local Expert Series: Planning Your Social Media Editorial Calendar

April 5, 2012 - PRLog -- April 5, 2011 - Boston, Massachusetts — The Yankee Chapter of the International Association of Business Communicators (Yankee IABC) will hold another event in its “Local Expert Series” on Tuesday, April 24, with speaker Suzanne McDonald.  She will discuss “Planning Your Social Media Editorial Calendar.”  

The event will be held from 5:30-8:00 p.m. at Buca di Beppo Restaurant, 233 Elm Street, Dedham, MA 02026.

University of Rhode Island Social Media professor Suzanne McDonald explores sanity-saving tools to engage and increase social media effectiveness, including:
•   Tips on discovering influencers.
•   Tools to be more efficient.
•   Tactics to measure and boost ROI.
•   Strategies to integrate efforts across platforms and even offline efforts.

Since voluntarily leaving The Boston Globe and a 15-year career at daily newspapers, Content and Social Media Strategist Suzanne McDonald delves into the full spectrum of new media.

McDonald also leads the Newport Interactive Marketers networking and learning group. Her firm, Designated Editor, serves clients large and small, helping them engage with humans via social media, blogs, websites, and search marketing.

The Yankee IABC Local Expert Series features speakers from the local New England communications community who will share their expertise and experience on a variety of topics.

For registration information and details of upcoming programs, check the Yankee IABC web site, http://yankeeiabc.org, the Yankee IABC Facebook page, or Twitter -- http://twitter.com/iabcyankee

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About Yankee IABC
Spanning five New England states, the Yankee chapter of the International Association of Business Communicators offers its members easy access to a vast array of communication resources and networking opportunities. For more information, please visit http://yankeeiabc.org.