Cleo OF Lily ~ A Lifestyle Company Launches their online webstore and Edge Pledge Campaign
Launched just last week, Cleo of Lily A Lifestyle Company is one of only two natural skincare manufactures in the Columbus, Ga. Family owned and operated. In an environment where the natural hair movement in black women is becoming more acceptable
Launched just last week, Cleo of Lily “A Lifestyle Company” is one of only two natural skincare manufactures in the Columbus area. Family owned and operated for over 8 years. We’ve just recently relocated our business in this area and we’re excited about the changes say, Ms. Cleo Anderson. They’ve come here to be in an environment where the natural hair movement in black women is becoming more acceptable in every circle of life. Cleo of Lily is making the educating of black women about their natural hair, a priority. While it’s not our number one priority says, Ms. Cleo Anderson, it is a main priority. Our number one priority is to connect with parents and educate them about the care and treatment of their daughter’s natural hair. We want to show them some alternative ways of caring for these Kinky, Curly, natural tresses, while staying away from Chemical relaxers. They are starting a campaign called “The Edge Pledge Campaign” beginning on April 1, 2012. Not only do we want to teach parents a variety of techniques and styles that they can use at home on their daughters' natural hair, we also want to educate black women about Traction Alopecia and how to avoid bald edges.
The edge Pledge Campaign is set to become one of the biggest movements in recent years promoting natural hair growth in black women. “We want to take this issue to the streets and expose the results of chemical use in the black hair community, says one of the staff members of Cleo of Lily. Tiara Chappell is a natural hair and has been using Cleo of Lily natural hair and skincare for many years... “I love my natural hair and want other women to embrace their natural beauty too”. The goal is to plan natural hair and skin workshops for members of our community, where we can empower, inspire and encourage the use of more natural ingredient based products on our skin and in our hair. The workshops will be conducted by the owner and formulator of the Cleo of Lily line of natural hair and skincare. Providing step by step demonstrations of healthy styling and maintenance for healthy hair. With an emphasis on curly and kinky textured hair. Parents are invited to bring their daughters so that each one of them learns to love their hair and embrace the beauty that is natural.
“The Edge Pledge Campaign, as born out of the frustration felt by Ms. Cleo Anderson when she took her daughter to school one morning and noticed a little girl with an enflamed scalp. Not only was she in tears and trying to call her mother at home, but the school secretary made no effort to ask her about her red, enflamed and pusing scalp issue. Feeling saddened and angry, Ms. Cleo asked the little girl if she was okay and was told, I feel sick. Not wanting to offend the little girl, Ms. Cleo refrained from asking her about her hair. But promised herself she would go home and find a way to reach moms and their daughters and help promote a healthier way of hair maintenance for our daughters. The Edge Pledge is that Campaign.
For additional information about “The Edge Pledge visit http://CleoofLily.com/
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Cleo Of Lily ~ A Lifestyle Company
Formulator and Manufacturer of natural hair and skincare. Founder and Organizer of the Edge Pledge Campaign. We say no to tight tortured edges.