April 5, 2012
-- LOS ANGELES – Always on the forefront of superior design and aesthetics, Mastrad, creator of innovative kitchenware, is presenting customers with a newly designed logo and product packaging to match its always stylish line of culinary accessories. Going back to the company’s roots, the new logo combines the signature “tomapple”
symbol with the Mastrad name and “Paris” very clearly labeled, signifying the inspiring location where the products are created. Additionally, the packaging has been redesigned to make items more visually appealing and identifiable, grabbing the attention of consumers no matter where in the world they might be.
The new logo combination of the “tomapple”
, a cross between a tomato and an apple, and the Mastrad name with the text “Paris” underneath it, symbolizes the origins of the company and the creative place where all products stem from. Designed to make the line’s innovations that much easier to identify and examine, the new packaging offers a clean, modernized look which includes features such as windows that enable customers to touch and feel the product, and even cool 3D holograms that show the items in action. To make usage and features that much clearer, every package will now have main consumer points of interest labeled on the front, with detailed instructions and images located on the back. In addition to these changes, Mastrad stays true to its international appeal by including descriptions and product names in English, French, German, Spanish and Italian.
“In addition to wanting to create a universal look for our brand that represented our vision and dedication to providing quality, stylish culinary necessities, we took customer and retailer feedback into account to make for an overall attractive presentation that we hope will make all the difference when purchasing from our line,” said Mastrad CEO Mathieu Lion. “A definite improvement, we look forward to slowly converting all products to this new packaging and logo and hope that current and potential customers like the changes as much as we do.”
All of Mastrad’s new products will showcase these changes and the company will be transitioning all of their current items throughout the year. To purchase and browse some of Mastrad’s best sellers, please visit their e-commerce website at www.shopmastrad.com. For more information on Mastrad or to view the company’s entire collection of cooking essentials, please visit www.mastrad.us.
Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. For more information, visit www.mastrad.us.