MINI chooses India as its 100th destination to make its home

April 5, 2012 - PRLog -- MINI, the compact car from BMW stable, when it reached Indian shore, was its 100th destination to make its home. Available in India as a Completely Built-up Unit (CBU) in MINI Hatch, MINI Convertible and MINI Countryman range as these vehciles will have powerful and efficient petrol variants with six-speed automatic transmission.

Andreas Schaaf, President, BMW Group India said: “With the launch of MINI, we have brought the world’s most exciting premium small car brand to India. MINI is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. MINI expresses a whole generation’s approach to life – it is extrovert, open and full of zest in life. No other brand exhibits the attributes and essence of a modern urban lifestyle like MINI and there is no doubt that it is one of the world’s most emotional auto brands".

"By launching the new MINI ten years ago, we created the world’s first premium small car brand in the world. With MINI our approach was: ‘From the Original to the Original’. Since then, we have sold over 2 million MINIs and converted the MINI brand from a single-model offer to a family of six models. Three of them, namely the MINI Hatch, the MINI Convertible and the MINI Countryman are now available in India. Our main focus this year will be to concentrate on successfully establishing the MINI brand in India", he added.

Infinity Cars, the first exclusive showroom has been launched in Mumbai. The new MINI showroom is located at Linking Road. The customers will now get an opportunity to experience MINI in the new showroom which will display upto five cars.

Pooja Choudury, Managing Director, Infinity Cars said: “We are proud to launch the first MINI showroom in Mumbai - a city known for its blend of Indian and international flavour, just like the MINI drivers who have an individualistic yet global attitude. MINI will open up a whole new world of inventiveness and style in Mumbai and we are very thrilled to have the opportunity to be part of this excitement". For a full report, visit http://automotivehorizon.sulekha.com/bmw-mini-reaches-ind...