Online Cricket Shopping gets Ultra Slow Motion, the specialist online cricket shop brings cricket gear alive in Ultra Slo Mo. Redefines online shopping experience for its premium segment of serious cricketers with style, elegance and innovations
By: Pramod
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e-Commerce India
Online Cricket Shop
Quality Cricket Equipment Online


Mohali - Punjab - India


April 5, 2012 - PRLog -- This concise two line welcome on the home page of will come as a delight to both the cricketers and watchers of e-commerce in India:

“We promise a beautiful shopping experience- from browsing to buying. All product photos shot exclusively by us and presented in unique Ultra Slo Mo. Test Match Level Service, ODI Delivery”

Ultra Slo Mo Product Display

In a unique first of its kind, Cricketer Shop has created what they call an Ultra Slo Mo Product Display. It’s a combination of clear product photos and highlights of the features with the combined shots of the actual play. It’s an attempt to bring the product to life and put it in the context. One can see and count every stitch, every small detail in clarity. The main features of the product are highlighted, enlarged and explained.

Manudev Bhardwaj adds, “Cricketers are highly quality conscious customers and very particular about the gear. We saw this demand from the serious cricket players. With Ultra Slo Mo view, we can give a virtual feel of the product to our customers.”
Currently, only about half of the products have this display. The rest are presented in good quality all around photos with a large zoom.

Complete Cricket Shop- Only Cricket All Cricket.

Cricketer shop has defined their focus very narrowly. It’s just cricket and even within that it’s only serious cricket. There are no tennis ball cricket sets or cricket video games.
Within the defined focus, the range of cricket gear is pretty much complete. From Cricket Bats to Cricket Shoes, Pads, Gloves and Guards to Cricket Clothing and Kit Bags,  the site has everything a cricketer needs.

Most of the top cricket brands are represented. Currently it sells SG, SS, Adidas, Reebok, Kookaburra, Gunn & Moore (GM) and Puma Cricket. Goods are kept in stock and dispatched within 24 hours.

The site is unlike any shopping site one has seen in India or even internationally. Other than the strikingly beautiful visuals, the site scores with a very simple and uncluttered navigation. .  “Keep it simple”, the quintessential advice of every cricket coach is the fundamental belief behind the site design, business model and service.

The head of their creative team adds, “Beauty, style and grace are embedded in the cricket technique. It’s a sport where a shot can fetch the maximum and yet be described as ugly. Good technique in cricket is essentially pleasing to the eye. Style in cricket is utilitarian!. Cricket shopping has to be beautiful too”

The site even showcases ‘The Art of Cricket at Cricketer Shop’ in photo galleries. These are the photos and graphics created in house or gifted by cricket photographers.

All this original content creation has however brought its own set of problems and many of the photos were being copied. The site decided to react with a campaign in its lighthearted, creative and funny style. It’s called “That’s not cricket. Steal a run…not the bat”.


So far in India, the Amazon like model of selling multiple categories had proved popular and successful. has instead focused on the premium quality niche.

Innovations like Ultra Slo Mo and the site design will please not just the cricketers, but all those with an eye for design, elegance and artistic beauty. Cricketer shop is positioned as the top quality site for buying cricket equipment online in India.

The e-commerce game in India is getting interesting with creative and innovative fresh ideas.

# # # is a specilaist online cricket shop selling top cricket brands in India.
The site is focused on the premium segment of the market.
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Tags:e-Commerce India, Online Cricket Shop, Quality Cricket Equipment Online
Industry:Sports, Retail, Internet
Location:Mohali - Punjab - India
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