Not Just for Breakfast: A Boom in the Food Bars Market, reveals Packaged Facts

Food trends such as the blurring of meals and snacks, an emphasis on portion control, and increasingly informal, spur-of-the-moment, and customized eating all favor the food bar market.
 
 
Spread the Word
Listed Under

Tags:
Food
Beverage
Breakfast
Cereal
Granola
Retail
Supermarket
Grocery
Energy Bars
Nutrition bars
Protein

Industrys:
Food
Restaurants
Retail

Location:
New York City - New York - US

Subject:
Reports

April 4, 2012 - PRLog -- U.S. retail sales of cereal/granola bars and energy/nutrition bars reached $5.7 billion in 2011, according to Food Bars in the U.S., a just-released report from Packaged Facts.

Food bars have been generating sound and fury in the marketplace recently, posting double-digit growth rates for successful product types in the mass market as well as the natural products channel.  Reasons for this boom include increased sophistication in marketing bars to different consumer sets and continued innovation in formulations and formats.

According to David Sprinkle, publisher of Packaged Facts, “Food trends such as the blurring of meals and snacks, an emphasis on portion control, and increasingly informal, spur-of-the-moment, and customized eating all favor the food bar market.”

A main trend in the market overall is the blurring of distinctions between cereal/granola bars and energy/nutrition bars. Broadly speaking, cereal/granola bars are focusing more on nutrition and incorporating functional ingredients (such as added protein or fiber), while energy/nutrition bars are incorporating ever more creative and decadent formulations to make them more appetizing.

Cereal bar manufacturers are targeting consumers who wish to move away from treats and are looking for a workout energy boost, a nutritious snack or even a fast meal replacement option. Over the past few years, cereal bars with reduced calories, fat or sugar have performed quite well, although the number of product introductions with these claims has fallen sharply in the last five years. Manufacturers are addressing more sophisticated concerns, such as creating products to supplement perceived nutritional deficits that might be incurred in a weight-loss program. High-protein, low-carbohydrate or balanced-gastrointestinal formulations have seen good growth.

In the energy/nutrition bar category, new flavor and ingredient introductions along with improvements in taste and mouthfeel have made the future of these products look very bright. Among the functional ingredients that manufacturers are using to vary the nutrition bar formula are CoQ10, L-carnitine, omega-3, resveratrol, and vitamin K2.

For more information, please visit www.marketresearch.com or http://www.packagedfacts.com/Food-Bars-Cereal-6576315/

# # #

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.

Contact:
David Sprinkle
dsprinkle@marketresearch.com
End
Source:
Email:***@marketresearch.com Email Verified
Tags:Food, Beverage, Breakfast, Cereal, Granola, Retail, Supermarket, Grocery, Energy Bars, Nutrition bars, Protein
Industry:Food, Restaurants, Retail
Location:New York City - New York - United States
Subject:Reports
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Packaged Facts PRs
Trending News
Top Daily News
Top Weekly News



Like PRLog?
9K2K1K
Click to Share