Jotun brings wide range of colors to Qatar Green Building Council’s SWIG art project

Unique initiative makes use of 60,000 plastic bottle caps to send out ‘Reduce, reuse & recycle’ message as part of Earth Hour Day celebration
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April 1, 2012 - PRLog -- Jotun Paints, one of the world’s leading producers and distributors of paints and powder coatings, threw the spotlight on its wide range of colors and shades with its participation at Qatar Green Building Council’s ‘Solid Waste Interest Group’s’ (QGBC SWIG) art project, which was unveiled yesterday (March 31, 2012) at the Pearl Qatar. The project, which was initiated and organized by Dr. Sarah Clarke, Coordinator of the Solid Waste Interest Group (SWIG) at QGBC, was part of the global ‘Earth Hour Day’ celebrations and made use of over 60,000 collected plastic bottle caps to form a mural that sent out the key message to ‘Reduce, reuse and recycle.’ Jotun supplied the paints used for the project.

Last March 23, 24 and 30, 2012, the QGBC SWIG art project held an activity where volunteers took part in the creation of the large piece of artwork made entirely out of plastic bottle caps. During the activity, volunteers sorted, prepared, painted and glued the collected bottle caps to the artwork under the direction of professional artist, Seana Mallen. Aside from supplying paint for this unique undertaking, Jotun Paints have also given their share of plastic bottle caps, which were taken from water bottles, soft drink bottles, shampoo / conditioner bottles, fabric conditioner bottles, handwash liquids and cosmetic containers.

“We are much honoured to have been a part of this unique project of the QGBC, which has successfully raised awareness on the campaign to help save the earth by preserving its resources,” said Gunnar Eikebu, Country Manager - Qatar, Jotun Paints. “Over the years, Jotun has placed strong commitment and priority in the move to save the environment. We have done so by rolling out eco-friendly products that leave less of a carbon footprint and have also introduced the ‘GreenSteps’ initiative. Rest assured, we will continue to play a major role in this global campaign by promoting the concept of reduce, reuse and recycle.”

Earth Hour is a global event organized by the World Wide Fund for Nature (WWF). The event is annually held on the last Saturday of March, asking households and businesses to turn off their non-essential lights for one hour to help raise awareness towards the need to take action on climate change and other key environmental concerns.
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