Eton Properties celebrates 5 years of quality innovation

Eton Properties is celebrating this month its 5th year anniversary with a nod to the past and a look to the future, as can be gleaned from its ongoing anniversary exhibit “Innovation Nation”
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March 28, 2012 - PRLog -- Eton Properties Philippines, Inc. (EPPI) is celebrating this month its 5th year anniversary with a nod to the past and a look to the future, as can be gleaned from its ongoing anniversary exhibit dubbed “Innovation Nation” at the Centris Walk activity area.

The exhibit that will run until April 10, 2012 shows the many facets of Eton Properties that has over the years established the company as an innovative property developer.
Since its founding in the Philippines in 2007, Eton Properties has built its way to becoming one of the country’s most respected property developers known for putting great emphasis on quality in every aspect of all of its projects to transform the urban landscape with landmark projects.

According to EPPI Vice President for Marketing Erwin De Pedro, “From management to every employee at Eton Properties, we strive to excel to improve standards of quality.”

This attention to quality is evident in its master planned townships launched a year apart – Eton City and Eton Centris. Eton City is a 1,000-hectare full-scale mixed-use township project in Sta. Rosa, Laguna envisioned to be the Makati of the South. The centerpiece of this world-class city is South Lake Village, the country’s first residential island lot development that offer world-class waterfront living right here in the Philippines. South Lake Village features 16 distinct exclusive islands surrounded by a massive 35-hectare man-made lake, bringing cooler temperatures all year round. Other equally remarkable developments at Eton City include RiverBend, West Wing Residences, and the newly launched TierraBela.

If Eton City is envisioned as the Makati of the South, Eton Centris is a 12-hectare “city within a city” that shall serve as the gateway to Quezon City’s emerging Triangle Park Central Business District with vibrant commercial centers, BPO offices and a new events events venue called the Elements fully operational. An open-space lifestyle strip that is emerging as the newest dining destination in the metropolis, Centris Walk’s iconic constellations have also become an architectural landmark in the area.

With its eye on every detail of each of its developments, Eton Properties has also completed remarkable high-rise projects like Eton Baypark Manila and One Archers Place. Notably, a large portion of the over 2,351 units that will be turned over in the early part of this year will come from five of its first high-rises, namely, The Eton Residences Greenbelt, Eton Parkview Greenbelt, Eton Emerald Lofts, Belton Place and One Archers Place West Tower.

Five of Eton’s luxury residences namely The Eton Residences Greenbelt, Eton Parkview Greenbelt, Eton Baypark Manila, Eton Emerald Lofts and 68 Roces are not only big on design and complementary amenities; they also have first-class finishing down to the last detail. Eton chooses materials like Hansgrohe, the world-class leader in bathroom fixtures, that are not only aesthetically pleasing, but are also delightful to use as well as enduring. (For inquiries, please call 845 3866 or visit
Eton Properties Philippines also partners with international design and architectural firms to further ensure quality and beauty as well as functionality in all of these projects. For one, EPPI’s flagship development Eton City, is master planned by no less than one of the world’s top design firms, US based RTKL Associates.

Said De Pedro, “What we are most happy about in our five years in the Philippines Property industry is the fact that we have grown with our employees and business partners. And more importantly, we have made the dream of home ownership come true for a number of Filipinos.”

Some of EPPI’s recent awards that validate the quality of its projects are the 2011 Top 10 Developer Award in the Philippines by BCI Asia, Inc.; the Highly Commended Recognition - Best Villa Development (Philippines) for South Lake Village at Eton City from the 2011 Southeast Asia Property Awards; and Finalist Citation for the Sales and Marketing Team of the Year Award at the recently concluded 2011 Asia CEO Awards.

And they are continuing this award winning moves as they continue to their next years. Starting with the completion of the rest its projects in the pipeline that are undergoing various stages of construction.

“Now, more than ever, we are committed to build more quality projects in the future. We will continue to produce extraordinary projects in strategic locations in the Philippines with the same dedication to quality, attention to detail, and fine craftsmanship," said De Pedro.

Eton also takes inspiration from its foreign counterparts’ masterful expertise, vast experience and overriding commitment to quality as a world-acknowledged real estate industry prime mover and innovator.

Established in the 1980s in Hong Kong, the Eton Properties Group, managed by the Lucio Tan Group of Companies (LTGC) has become a Super Brand real estate property firm in Hong Kong, with prestige projects including Queen's Garden, Carmen's Garden, Dragon Centre, King's Court and Eton Tower. In the early 1990s, Eton also gained recognition as a world-class developer of commercial properties in the booming areas of Beijing, Shanghai, Dalian, Shenzhen, Xiamen and Shenyang in China.

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