Vibrant and innovative food scene spawns creation of Asia’s first Spanish food and beverage trade
Delicioso Spain to leverage on Singapore’s reputation as culinary capital of the region
Leveraging on the growing appetite for authentic Spanish fare in the Far East, a tradeshow on food products, ingredients and wine will make its debut in one of Asia’s most vibrant lifestyle hubs – Singapore. The inaugural edition of Delicioso Spain will be held at Suntec Singapore from 1 to 3 November 2012.
Delicioso Spain 2012 is organised by MP-Fira International, a joint venture company set up by two established exhibition organisers – Fira de Barcelona of Spain, and MP International of Singapore.
Mr Josep Lluís Bonet, President of Fira de Barcelona, said, “As the only dedicated exhibition in Asia that focuses on Spanish food and beverages, Delicioso Spain is an excellent marketing platform for Spanish producers eyeing the Asian market.
“The staging of the exhibition is in recognition of the fast growing interest in Spanish food and beverage products and services. This can be seen from the increase in food exports destined for the Asian market.”
According to The Spanish Institute for Foreign Trade (ICEX), Spain’s food exports reached 31 billion euros in 2011, of which 2.1 billion euros was contributed by Asia.
Culinary capital of Asia
Mr Bonet commented, “When we were approached by our partner MP International to organise this food trade show, we immediately took up the offer as Singapore is the ideal springboard, having earned the reputation as the culinary capital of Asia.“
Singapore’s reputation is affirmed by a research conducted by Richard Florida, an author and urban studies theorist. In his article ‘Geography of Great Restaurants’
In his study, Singapore scored top honours with six world-class restaurants per 10 million people in 2011, ahead of Hong Kong and Spain with scores of 4.28 and 1.74 respectively.
Ms Sylvia Phua, Chief Executive Officer of MP International, explained, “Asia’s rising affluence has created demand for exciting new food styles. This is coupled by the fact that there has been a huge shift in the gastronomic world over the last decade.
“Currently, Spain is providing some of the inspiration to the culinary world on innovative fusion cuisine. Therefore, it is not surprising that Spanish-style eating and drinking has emerged in the East in a big way.”
She added, “The launch of Delicioso Spain will enable our exhibitors to embrace the vast opportunities in this region by helping them to make that crucial connection to the region’s major buyers.”
Warm industry response
The inaugural showcase has attracted enthusiastic response from the food and beverage industry.
Mr Umberto Vizcaino, Director of Solymer Asia which imports Spanish food and owns Bilbao Restaurant & Gastrobar, commented, “Spanish cuisine focuses on high quality ingredients and sophisticated flavours.
“Direct access to authentic and top quality ingredients will allow gastronomic restaurants like ours to take the cuisine to a higher level. We are definitely looking forward to this event.”
To date, the show has received the support of the Embassy of Spain in Singapore, the Food and Beverage Managers' Association of Singapore, Club Managers Association (Singapore), International Bartenders Association and China-Hong Kong Bartenders Association.
More than 100 exhibitors are expected to promote their products and services at Delicioso Spain 2012. Catering to the sourcing needs of food importers and distributors, gastronomic restaurants, food retailers, supermarkets and gourmet stores, it will enable visitors to source for cheese, olives, ham and sauces, as well as beverages, wine, processed food and other food products and services.
A series of highlights is being planned that will sharpen the business networking, educational, and cultural experiences of participants. These include business matching, forums, talks, demonstrations and visits to lifestyle spots in Singapore.
Food and wine exhibition cluster
Delicioso Spain 2012 will be part of a food and wine cluster of exhibitions that are concurrently making their debut. It will be co-located with Asia Wine Expo and Oishii Japan, a dedicated Japanese food and drinks showcase.
Ms Phua explained, “Our concept of clustering all three shows in one venue leverages on the combined synergies of these complementary, lifestyle-centric events. It strengthens the value proposition to our target buyers from the hospitality industry.
“This will allow trade buyers to source a comprehensive range of products and services. At the same, it has the advantage of meeting the niche demands of buyers of Spanish, Japanese and wine segments.”
For more information on Delicioso Spain 2012, please visit www.delicioso-
About Asia Wine Expo (www.asiawineexpo.com)
The Asia Wine Expo, organised by MP Asia Pte Ltd, is a premier wine trade exhibition designed to help winemakers expand their business footprint into South and Southeast Asia’s burgeoning wine market. The exhibition provides a regional platform, complete with a myriad of educational activities, to allow wineries and importers to meet for business networking and sourcing.
About Oishii Japan (www.oishii-
Oishii Japan is a dedicated showcase focused on Japanese food and beverage, and the setting up of food business outside of Japan. Riding on Asia’s growth potential and success of preview launch Ganbarou Nippon: Taste of Japan, Oishii Japan is staged as an answer to the insatiable appetite for Japanese food and related products in Asia. It is organised by TSO MP International.
About MP-Fira International
MP-Fira International Pte Ltd is a new joint venture company set up by MP International and Fira de Barcelona to organise tradeshows with a strong Spanish flavour. The company organises Delicioso Spain and The Brandery Asia, a fashion tradeshow.
Established in Singapore in 1987, MP International Pte Ltd is a professional exhibition and conference organiser. To date, it has organised and managed over 300 major national, regional and international events. It is the organiser of ITMA 2011 and 2015, ITMA ASIA 2001 and 2005, and co-organiser of ITMA ASIA+CITME 2008, 2010 and 2012.
Established in 1932, Fira de Barcelona is a trade fair organiser and venue owner. It has a portfolio of 70 tradeshows, which are participated by some 35,000 companies and 3.5 million visitors. One of the largest venues in Europe, it offers 405,000sqm of exhibition floor space.
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