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Radio 1 producer Clare Chadburn joins Wise Buddah
Producer responsible for the Sony Award-winning Zane Lowe show to work across Wise Buddah's radio, TV and branded content projects
By: Will Strauss
In her new job Chadburn will work across a variety of media platforms, jointly heading up Wise Buddah's Radio 1 and Radio 1Xtra projects as well as leading the development of television and branded content formats skewed towards the 15-30 years-old demographic.
Chadburn will report to Wise Buddah head of content Simon Willis and work alongside speech radio executive Jo Meek and BBC music executive Natasha Costa-Correa.
"Clare is the final piece in the Wise Buddah exec's jigsaw," said Willis. "Her vast experience of creating multi-platform projects for younger demographics will complement and dovetail with the traditional and more mainstream factual and speech skills that we already have in the form of Jo Meek and Natasha Costa-Correa. Clare's knowledge of how 15 to 30 year olds interact and consume content is very impressive and I have no doubt that she will be be an incredible asset for the company."
Chadburn joined BBC Radio 1 in 2006. Initially tasked with looking after the station's multi-platform content - including podcasting and online video - she went on to produce live shows for Steve Lamacq, Jo Whiley, Huw Stephens and Zane Lowe.
As well as her studio based work Chadburn has produced outside broadcasts from every major festival on the Radio 1 calendar including Reading, Glastonbury and Radio 1's Big Weekend.
Before joining Radio 1 she worked for radio indie All Out Productions.
Discussing her new job, Chadburn said: "This new role offers me a great opportunity to use my skills and experience across not just a variety of different radio projects but also on TV formats and branded content. Hopefully I can help Wise Buddah to further develop what is already a pretty amazing portfolio of work."
Notes for editors
In 2011 Clare Chadburn was named in the Guardian newspaper's Music Power 100 list of the most influential people in the music industry.
Zane Lowe was the recipient of the Gold Award in the 'Music Broadcaster of the Year' category at the 2011 Sony Radio Academy Awards. His Radio 1 show was produced by Clare Chadburn and Kat Wong.
About The Author
Will Strauss is a freelance journalist based in Leeds. His work covers a range of subjects from broadcasting and music to DIY and Sport. As well as writing for Wise Buddah he is currently building various websites and coming up with articles about cooker hood spares [http://www.leedsappliances.co.uk/
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About Wise Buddah
Wise Buddah's Content division provides a range of production services from branded video content to award winning music and speech-based radio shows for both the BBC and commercial broadcasters. The department prides itself in creating multiplatform content built around great ideas. Wise Buddah Content is part of the Wise Buddah group that also includes divisions for Studios, Talent and Jingles.