Las Vegas Bartender Launches Line Of Signature Interior Pocket Bras To Empower Women To Go Purseless

CEO Sheila Lombard is launching the first ever patented line of signature interior pocket bras called "Her Secret Bra." Sheila was inspired to create this revolutionary line of luxury brassieres while working as a bartender in Sin City.
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Las Vegas Company Her Secret Bra receives product endorsement from legendary TV host and billion dollar pitchman Bob Circosta.

(LAS VEGAS, NV) MARCH 26, 2012 – Las Vegas resident Sheila Lombard, CEO and Founder of “Her Secret Bra,” has created a line of sinfully comfortable brassieres with interior pockets to allow women the convenience of stashing personal items such as cash, credit cards, and “little surprises” while on the go and the freedom to go purseless.

Each “Her Secret Bra” brassiere has the signature three pockets hidden inside the bra – the main pocket is inside the left cup of the bra and is secured with a plastic snap to keep identification, cash, credit cards, and specialty items like insulin pumps safe.  There are also two pockets discreetly located under each arm on the wing of the bra to keep additional necessities.   The specialty line of brassieres includes “Courage” – a seamless sports bra and “Desire” – a sexy plunge bra with detachable straps.  The line also features a series of custom hand beaded bra straps that upgrade the bra wearing experience by turning the bra straps into a jewelry accessory for the shoulders and avoiding tacky displays of bra straps peeking out from underneath sleeveless shirts and dresses.

In December, 2012 at a private Las Vegas networking event Sheila was introduced to Bob Circosta, “The Billion Dollar Man” and TV’s ORIGINAL Home Shopping Host who helped pioneer the multi-billion dollar TV home shopping industry.  Mr. Circosta has applauded the quality and value of “Her Secret Bra” and invited Sheila to Clearwater, Florida in February to showcase her merchandise in a promotional video for a web based series in pre-production, “Bob Circosta Presents What A Great Idea!”  The five minute promotional video featuring “Her Secret Bra” can be seen in its entirety on the media page at  Sheila Lombard and Bob Circosta are planning to team up for future projects to showcase “Her Secret Bra” to a wider audience.  

Sheila Lombard is an inspiring innovator and effervescent entrepreneur with working class roots who passionately believes in charitable giving and supporting her community.  One might ask - how will this developing CEO build “Her Secret Bra” into a success in such a competitive industry?  Sheila responds by saying, “I am a go getter, and do not back down.  I am here to make this a successful company and will do everything that I have in my power to connect with the influential decision makers to put my merchandise in front of a global customer base because I believe in the value of my product.”  Sheila acknowledges the obstacles of building her business from selecting manufactures to moving through the patent process with an assuredness that she has designed a high quality and unique product that her customers will enjoy for years to come.

Three years ago, Sheila was bartending full time and fantasizing about creating her “pocket bra”.  Now it’s 2012, and Sheila is manufacturing and selling “Her Secret Bra” to national consumers. An idea that started from a few casual conversations with family and friends has now taken shape into a Las Vegas based company aiming to empower women and impact their lives in a big way.  
All “Her Secret Bra” merchandise is available for purchase at  

Patrice Snead – 702-326-4596
Source:Her Secret Bra
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Tags:Lingerie, Designer Bras, Travel Safety Accessories, Female Athletic Apparel, Gym Apparrel
Industry:Retail, Travel, Apparel
Location:United States
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