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Teva Shoes Winners Get Trip Of A Lifetime To Fiji
Between the 17th of October 2011 and the 5th January 2012, Teva ran a competition online with e-tailer Activinstinct to win an all inclusive 5-star private yacht trip to Fiji.
Activinstinct advertised the contest via a button on its homepage which linked through to an entry page where applicants could shop for Teva product after entering. It was also promoted on its Facebook site, through social and e-marketing, Activinstinct’
During the period of the competition, year- on-year sell through of Teva product increased by 200% and of the pairs sold, 50% were more progressive, closed toe styles such as the Forge Pro Winter Mid which came out in Fall 2011. According to Luke Schryver, Teva UK Marketing Manager, “With the great increase in sell through and over 33,000 people to add to both brands’ databases, we are extremely happy with the way the competition worked. Teva House continues to show its value for both the consumer and the brand.”
The Teva House competition for spring is currently running on activinstinct.com. This offers a chance to win a trip to the Teva Mountain Games in Vail, Colorado as first prize. Here winners will experience the Teva celebrity treatment, seeing everything from Kayaking, to Freestyle Mountain Biking and the Bouldering World Cup, all from the comforts of the VIP Area. Head to activinstinct.com/
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