March 22, 2012
-- LONDON, 22 March 2012 – The consumerisation of IT, where consumer technologies find their way into the business environment, is a well documented phenomenon . A new Pan-European survey by D-Link, however, has demonstrated that the growing interconnectedness of business and consumer technologies is also being driven from the workplace into the home.
The survey, conducted by research organisation Vanson Bourne, revealed that 72 per cent of IT decision makers and 45 per cent of home users are seeing an overlap between the technology brands they use at work and at home. Importantly, 73 per cent of IT decision makers would use business networking technology (i.e. routers, storage, IP Surveillance)
brands within the home environment, demonstrating that work/life technology interconnectedness is being influenced by technology usually associated with the office environment.
Kevin Wen, President of D-Link Europe, commented: “For over 25 years D-Link has designed networking products for both business and consumer with its vision being that eventually the technologies would converge the formerly very separate worlds of work and life. Our research has highlighted this trend and has for the first time demonstrated that business technology can also find a place in the home, suggesting that the ‘consumerisation of IT’ theory is in fact a more complex interplay between the two worlds.”
D-Link’s survey reveals that the economics of networking technology has made this crossover possible, with 61 per cent of IT decision makers stating that with improvements in the price and performance of network technology, the type of products used in business are equally appropriate for use in the home.
Indeed, according to the survey, nearly 72 per cent of IT decision makers in Europe are using the same technology brands both at work and home, with Apple (45 per cent), HP (per cent) and Microsoft (per cent) the three brands most identified with this crossover.
European IT decision makers are also, understandably, more tech-savvy with consumer brands than the broader consumer group: 31 per cent of IT decision makers use BluRay players at home for example, higher than the 8 per cent of consumers who use them at home. 3DTV recorded a similar profile with 9 per cent of IT decision makers using it within the office and 12 per cent using it at home. Only 8 per cent of consumers surveyed use 3DTV at home.
Kevin Wen concluded: “IT decision makers are experts in the field of technology, so it is not surprising that their home lives are influenced by the understanding of the possibilities technology offers. What now seems clear is that they are leading the wave of technology convergence we are seeing. As the new generation of digital natives reach maturity, however, D-Link contends that the average consumer will have similar levels of expertise to today’s IT decision makers. It will also be interesting to see how the next generation of IT manager interacts with home and work technology – whether the crossover from the business world we have identified will continue, or whether business IT will be consumerised with little or no technology flow in the other direction.”