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Q4 2011 Slowdown in Turkey PC market to be offset by government FAITH initiative
Sales of PCs in Turkey fell 24.5% in unit terms during the final quarter of 2011, compared to the same period a year ago according to figures released today by IT market research company CONTEXT.
CONTEXT reports that the drop at the end of 2011 in PC sales in Turkey was largely due to a number of leading global vendors reporting double-digit declines over the period. HP unit sales fell -48.2%
The mobile PC product category was the most affected, with netbook unit sales down -47.7% in Q4 11 compared to last year, and laptops falling by -25.8%.
In contrast, Turkey's home PC vendor and market leader Casper grew unit sales +14.8% in Q4 2011 compared to the same quarter a year ago. Global players such as Asus and Samsung also experienced a positive quarter with 17.5% and 18.8% year-on-year growth respectively.
CONTEXT’s reports show that sales of business desktops in Turkey fell -9.6% year-on-year, while the consumer segment was hit hardest with a drop of
"While business desktop growth is currently negative at -15.5%, we are expecting to see this market gain momentum throughout 2012 as large organisations and smaller businesses increasingly look to adopt more IT in the office", said Jeremy Davies, CEO & co-founder at CONTEXT.
CONTEXT notes that the mobility sector is expected to show major growth in the short and longer term as the Turkish government "FAITH"* initiative, designed to put PCs into the nation's classrooms, slowly takes off throughout 2012.
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*The “FAITH” project is expected to cost up to TKL2.5bn and should reach 570,000 classrooms over the next five years. The focus of the project is networked notebooks, printers, cameras and tablets for every classroom, as well as educational content.
In a boost to local vendors, the Turkish government has promised that 40% of PCs purchased for the FAITH project will be manufactured by local assemblers whose share of the Turkish PC market has been steadily growing. In Q4 2011, local vendors’ share was 33.3%, up from 26% in Q4 2010, mainly due to Casper's leading position. The share increased from 8.3% in Q4 2010 to 12.6% a year later.
The CONTEXT Distribution Panel records over one billion euros a week in technology product sales to resellers serving businesses and consumers across Europe, based on sales reports from over eighty of the region's leading national and international broadline and specialist distributors. This Panel benefits from exclusive access to EMEA data from the Global Technology Distribution Council (GTDC), an international consortium of the IT industry’s leading wholesale distributors. This, coupled with the Panel's strong local representation, provides the most comprehensive and accurate reporting of ICT channel sales out data in Europe.