Exclusive delivery of BTEC Award in Social Media gained by Congleton Business

March 19, 2012 - PRLog -- Congleton based CRM (Customer Relationship Management) and accounting business management software providers and trainers, Beacon for Business (Beacon), have been awarded exclusive rights to deliver a BTEC Award in Social Media for Business across Cheshire.

The BTEC Award is the first of a series of digital marketing qualifications Beacon will be delivering as the North West Centre contract for Edexcel approved training provider, Digital Marketing Mentor.

The first course will commence on April 16th for three class based learning days followed by focused mentoring sessions and 5 assignments to complete the qualification criteria.

The course provides a blend of strategic knowledge and practical tactics where learners will study how to develop a social media campaign to achieve business objectives.  By gaining an understanding of the different social media channels such as Facebook, Twitter, LinkedIn, Foursquare, YouTube, Google+ (amongst many others) businesses can discover which channels are most applicable and recognise how to effectively monitor and evaluate business outcomes.

Mamut, Beacon’s main business software solution, is intuitive and adaptable with a ‘Microsoft style make-up’ making it really simple for businesses to import and export customer data, manage accounting and payroll procedures and integrate fully with Microsoft Office, email software and data migration.

Beacon now have an impressive portfolio of 72 clients, most of whom have invested in support and upgrade contracts for an ongoing basis after installing Mamut and many of whom have also utilised Beacon for their social media support

Beacon Director Lee Brookes explains: “We already deliver regular successful social media workshops and business support throughout the Cheshire, Manchester and Merseyside regions through enterprising training provider Blue Orchid. The opportunity to deliver the BTEC Award adds to our portfolio and also improves our reputation for expert training.

Beacon’s knowledge of social media marketing has been paramount to their recent success and enabled the whole UK Mamut team and Partners to improve their own marketing capabilities.

For more details please call Beacon on 01260 274038.