Hypatia Research Publishes Two New Studies on "Leveraging Content to Increase Customer Engagement"

March 20, 2012 - PRLog -- BOSTON, MA – Industry analyst and primary market research firm Hypatia Research & Advisory has announced availability of two new primary research studies entitled “A Practitioners' Guide to Vendor Strategy & Product Innovations: Leveraging Content to Increase Customer Engagement: Best Practices” and Hypatia’s trademarked Galaxy class report “Leveraging Content to Increase Customer Engagement: Benchmarks & Vendor Galaxy Evaluation.” Both studies are available at http://store.hypatiaresearch.com.

Providing analysis through primary research, the reports showcase current trends, organizational challenges, best practices, and performance metrics utilized by top performing organizations.  In addition, several business case justification evaluations for investment in customer-facing software technologies are included.  Featuring the unique Hypatia Vendor Product Capability MatrixTM or Hypatia GalaxyTM Evaluation, in which 24 software vendors that support customer engagement initiatives are evaluated by 10-12 criteria, each report offers readers actionable insight via 40+ pages, 3 case study evaluations and 15 tables or figures. Over 380 respondents with direct accountability for selection, budget, influence, veto power or use of customer facing content management software and services were utilized for this primary research.

“Organizations of all sizes recognize the need for more dynamic and personalized Web content to attract customers, but are often struggling with multiple content creation and management systems” stated Leslie Ament, senior analyst and vice president of research at Hypatia.” Senior analyst and co-author Sue Hildreth added, “For many enterprise-level organizations, just getting everyone onto the same content management system is an enormous task.”

According to both Ament and Hildreth, (bios at http://www.hypatiaresearch.com/expertise/team.html)  “Our research analysis reveals that organizations currently seek software solutions that support effective leverage of customer-facing content via multi-site and multi-device channels. In addition, features and functionality such as sophisticated reporting and analysis that can be used for dynamic personalization of content delivered to both known customers as well as to unknown prospects were valued highly by end-user organizations.”

"Hypatia defines CCM as an integrated suite of content management and customer engagement technologies designed to maximize the value of content created for marketing, sales, customer support or other customer-facing needs. While the CCM space has attracted vendors from other content management categories and certain CCM vendors have acquired other vendors to fill in holes in their product lines, the Hypatia report details which vendors have build functionality into (its) systems over time, and which have purchased and integrated third-party products.”

About Hypatia Research (http://www.HypatiaResearch.com)
Independent industry analyst firm Hypatia Research & Advisory delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and accelerate growth. Coverage includes: CRM, Business Intelligence, Customer Analytics, Social Media, Marketing Automation, Information Management, Data Quality and GRC. Since 2001, clients have relied on us for industry insight, expertise and independent market research for guidance in assessing various technology and service options. Visit our online research library at http://store.hypatiaresearch.com.

Contact:
Leslie Ament
LAR@HypatiaResearch.com
781-862-5106
Twitter: Hypatia_18
https://twitter.com/#!/Hypatia_18

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Hypatia delivers high impact market intelligence, industry benchmarking, best practices, technology vendor selection, and ROI assessment services for end-users of CRM, Business Intelligence, Analytics, & Customer Data Management/Data Quality solutions. Visit us at http://www.HypatiaResearch.com or https://twitter.com/#!/Hypatia_18 or http://www.hypatiaresearch.com/blogmeister.html.