Jane Maas Legendary Creative Director Feminist to Visit Orlando

Creative Director for “I LOVE NY” campaign, Author of “Mad Women” to speak at Gallery at Avalon Thursday, March 29
By: Beloved
 
 
American Advertising Federation-Orlando
American Advertising Federation-Orlando
 
March 16, 2012 - PRLog -- Popular television shows such as AMC’s Mad Men glorify the world of advertising during the 1960s and 70s. However, the true story of Madison Avenue has proven to be even more riveting than fiction, and Jane Maas climbed the ladder of success in the male-­‐dominated world and survived it.

Jane Maas, who has been called the “real-­‐life Peggy Olson,” will be visiting Orlando March 29 to speak at the Gallery at Avalon, presented by the American Advertising Federation.

Ms. Maas has recently published a tell-­‐all memoir that reveals what it was like to be an ad woman on Madison Avenue in the 60s and 70s -­‐-­‐ an era of casual sex and professional serfdom-­‐-­‐ in her immensely entertaining and bittersweet memoir, Mad Women: The Other Side of Life on Madison Avenue in the Sixties and Beyond. The book tells the true story of what it was like for women in advertising in that era of rampant sex, three-­‐martini lunches and overt sexism.

Maas is one of the most respected names in advertising. She is best known for her creative direction of the "I Love New York” campaign, which changed the image of New York City and revitalized its tourism economy. As a Creative Director at Ogilvy & Mather, she worked on advertising for General Foods, Lever Brothers, S.C. Johnson, American Express and Cunard Lines. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble.

In 1989, Maas became president of the New York office of Earle Palmer Brown. Currently, she serves as a strategic and creative consultant to a number of international corporations, and travels across the country and around the world conducting seminars on more effective advertising for the Association of National Advertisers.

Maas will be speaking at the Gallery at Avalon March 29, 2012 at 5:30 p.m., and she will be available for a book signing after the event. The general public is invited to attend. Ticket prices are $25, and are available at https://www.facebook.com/AAFOrlando.

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About The American Advertising Federation -­‐ Orlando
The American Advertising Federation-­‐Orlando is a division of the American Advertising Federation (AAF) and is composed locally of 300 members. AAF-­‐Orlando's membership is diverse and collectively represents every major industry. Members include advertising agencies, print and broadcast media, production houses, creative designers, salespeople, talent, photographers and more. It is the combination of our members’ skills, knowledge and experience that make AAF-­‐Orlando and AAF a complete organization. For more information visit www.aaf-­‐orlando.org, http://www.facebook.com/AAFOrlando, or Twitter http://twitter.com/aaforlando.
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Page Updated Last on: Mar 16, 2012
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