Robinson Outdoor Products Names Swan Director of Marketing

Advertising executive to spearhead new marketing efforts in hunter apparel, liquids, and treestand safety equipment
By: Michael Swan
 
March 16, 2012 - PRLog -- Robinson Outdoor Products, LLC.,  a leading innovator in scent control hunting apparel, liquids, and treestand safety equipment, today announced that Michael Swan has been hired to the position of Director of Marketing, reporting to Todd Leidall, SVP/General Manager.

Bringing extensive brand management and advertising design experience from his time in senior marketing roles across several industries as well as operating an advertising agency, Swan joins the Robinson team as it continues to diversify marketing initiatives.

In making the announcement, Todd Leidall, said, “Michael brings with him a wealth of online brand experience which makes him well placed to further develop Robinson Outdoor Products customer base through increased social media engagement and video marketing. As the leading scent control apparel brand, and now hunter safety equipment, we are committed to growing our business by delivering innovation, and Michael’s strong leadership will be absolutely key.”

In this role, he will take responsibility for building and implementing strategies to drive customer awareness, retail growth and brand development as well as taking control of Robinson’s marketing budget. Swan will also continue to build strategic prostaff partnerships and press relations.

Commented Scott Shultz, CEO, Robinson Outdoor Products, “Our continued growth has led us to seek out a seasoned marketing executive with a diverse set of marketing skills dedicated to the brand championship of industry leading ScentBlocker®, Scent Shield®, and Whitewater Outdoors® brands and to communicate the benefits of our innovative safety product family, Tree Spider® safety harnesses, and LIVEWIRETM decent systems.”

Swan notes, “Robinson Outdoor Products 34 year history of innovation really showcases a heightened level of commitment to improve the hunter’s experience – and that translates to our retail partners as well.  We are committed to drive traffic and sales penetration into more than 2000 locations worldwide by providing customer confidence in both attire and safety designed to work together to provide an incredible experience.”

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About Robinson Outdoor Products LLC.:
Founded in 1978, Robinson Outdoor Products is a privately held corporation based in Cannon Falls, MN. As the clear leader in scent control hunting apparel, liquids, and treestand safety equipment, our mission is to improve the hunter’s experience by innovation. For more information about Robinson Outdoor Products, call 1-507-263-2885 or visit www.RobinsonOutdoors.com.
End
Source:Michael Swan
Email:***@robinsonoutdoors.com Email Verified
Zip:55009
Tags:Whitetail, Bowhunting, Sportsman, Safety, Marketing, Scentblocker, Tree Spider, Robinson Outdoors, Activated Carbon
Industry:Consumer, Hunting, Apparel
Location:Cannon Falls - Minnesota - United States
Subject:Executives
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