LIFEcycle, Inc. Named One of Constant Contact’s 2011 All Stars

LIFEcycle recognized for a second consecutive year of achieving exemplary marketing results
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* Providence - Rhode Island - US

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March 15, 2012 - PRLog -- NORTH PROVIDENCE, R.I. — March 15, 2012 – LIFEcycle, Inc. a non-profit organization that promotes healthy, active living and supports local healthcare has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. LIFEcycle’s results ranked among the top 10% of Constant Contact’s customer base.

LIFEcycle uses Constant Contact to stay in touch with its nearly 1,000 subscribers. Sending quarterly newsletters to its full subscription list is just the beginning. The organization sends periodic information to bike-a-thon participants to support their training and fundraising. LIFEcycle uses Constant Contact to manage its volunteer registration and promote Until There is a Cure, the organization’s annual benefit concert and community celebration. The marketing tool also helps LIFEcycle engage its donors by keeping them informed of how funds have been used and new projects being planned for the future.

“We’ve always been happy with how Constant Contact has provided us with the tools to adequately track and plan our email marketing,” says Richard Suls, a member of LIFEcycle’s board of directors and the organization’s advisor on matters related to information technology. “It’s truly an honor to receive this award for the second year in a row,” he continues. “The fact that Constant Contact has steadily adapted with the online environment to provide event registration, and now social media tools, has allowed LIFEcycle to fully engage all our constituents in ongoing dialogue. We use the tools to both speak and listen.”

Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:

•   Frequency of campaigns, events, and surveys
•   Open, bounce, and click-through rates
•   Event registration rates
•   Survey completion rates
•   Use of social features
•   Use of mailing list sign-up tools

“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”

About LIFEcycle
LIFEcycle, Inc. was founded in 2008 by Dani Sahner Brier and Jacob S. N. Brier to localize their efforts to support healthcare. The first three Ride ‘Round Rhody events, the organization’s signature event that raises funds for local cancer treatment, have seen more than $75,000 raised from approximately 800 donors in support of 215 riders. All rider-raised funds have gone to local cancer centers support pediatric and adult cancer treatment in Rhode Island, including The Miriam Hospital, Hasbro Children’s Hospital, Women & Infants Hospital, Rhode Island Hospital and Newport Hospital.

LIFEcycle Inc’s marketing is managed and executed by BComm, a marketing communications services agency that helps small businesses, non-profit organizations and individuals reach their audiences.

About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Source:BComm, on behalf of LIFEcycle, Inc.
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Tags:Email, Communication, Award
Industry:Non-profit, Marketing
Location:Providence - Rhode Island - United States
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