What makes a good email marketing campaign?

March 15, 2012 - PRLog -- What makes a good email marketing message? John Hulme from e-shot email marketing discusses

“Firstly, you should consider exactly what you want to achieve from your email marketing campaign, are you cleaning data, looking for customers, communicating with existing customers, up-selling, cross-selling, introducing? Ok I’ll stop now but you get the idea.

When considering your campaign, it might be an idea to reverse engineer the process and start with the goal, then work back from there; what would make you click through, or want to see more, or most important of all, BUY!?

Your subject line is by far the most important consideration as this is the very first thing the recipient will see, if it sounds too good to be true, it will be ignored, if it is too long, it will be ignored, if it doesn’t get to the point, it will be ignored. What I am saying is, it is impossible to have a subject line that will appeal to everyone that you send to, but if you think along the line of what you expect from the landing page of a website, you can’t go too far wrong. i.e. Who are you and what do you do? In the fewest words possible.

Less is more ladies and gentlemen, it has been said many times because it is FACT, don’t waffle or try and use wonderful marketing speak that confuses people and directs them away from the primary message, just get to the point!

Why are you contacting me, what are you offering, where are you from and how will this benefit me.

Again we come back to old techniques, why, when, where and how. If used properly, these are extremely powerful guides that naturally fit into the way we instinctually think on all levels of life.

In short, get the message right!”

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