March 15, 2012
-- Expedia which is one of the most reputed online global travel companies has started a new campaign to launch its first ever 360 advertising which will also include the TV commercials. The purpose of the campaign is to promote the brand name of the Expedia in order to bind together the travelers all over the globe. This campaign is going to be one of the biggest in the history of Expedia and has been rolled out nationally across print, digital and television mediums. Company is going to spend about 55 crores of rupees on this campaign and it seems to be a major one for the company.” The campaign is designed keeping in mind the travel proposition offered by Expedia to consumers in India and globally” he also told to the media person that ” following the brand launch in India last year , we spent over Rs 25 crores purely on local marketing initiatives and experienced a growth of 200 percent in the business. By increasing the level of the amount we want to increase the substantial share of the Expedia in the market segment”. This step can be seen as the efforts of the company to increase the efforts in the process building a strong image in the market and to get rid of the cutthroat competition prevailing in the market as soon as possible.
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