STUDIOCANAL and GCM PROMO to form a partnership

For the very first time in Europe, STUDIOCANAL is set to run a complete game to support the release of its new animation film Sammy 2. GCM Promo (Groupe ConcoursMania) has been given the task of developing the game.
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GCM Promo
Web Marketing

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Bordeaux - Aquitaine - France

March 15, 2012 - PRLog -- GCM Promo has announced that its specialist 3D gaming arm, Actiplay, has been selected by STUDIOCANAL to develop and operate a game to support the release of animated feature film Sammy 2, the follow-up to the big hit Sammy which made more than $80 million worldwide.
Sammy 2 is produced by STUDIOCANAL/nWave, one of the world leaders in 3D images. The French release is planned for 15 August 2012.

The offering comprises a complete game developed in 3D for all digital media (web, tablets, mobiles, pc/mac). The game includes more than 50 mini-games in five different worlds. It involves eight main characters from the film, who live in the magical universe of Sammy 2. The first version of the game will be available from mid-March. This operation demonstrates GCM Promo strong expertise in games to support an international film release.

“Thanks to its international success, Sammy has become a benchmark brand for children and families. Sammy and the other main characters travel across the seas of the world and, throughout their adventures and 3D technology, offer viewers a strong immersive experience.The game is an enriching extension of this experience, giving kids the opportunity to interact with their heroes. Thanks to their gaming knowledge and their graphic expertise, GCM Promo really are the ideal partner!” explains Matthieu Zeller, STUDIOCANAL Deputy Managing Director.

GCM Promo provides STUDIOCANAL a global know-how package: graphic design and technical development (2D, 3D), promotion (emailing, social media…), logistics, secure hosting and data management.

About GCM Promo (Groupe ConcoursMania)
GCM Promo creates marketing and promotional campaigns using online gaming for companies. GCM Promo also publishes its own online games for the general public. GCM Promo brings innovative solutions to the market. GCM Promo consistently benchmarks the online gaming market. Find out more at:

STUDIOCANAL is a subsidiary of the CANAL+ Group. It is one of Europe’s leading companies in the market for co-production, acquisition, distribution and sale of international feature films. STUDIOCANAL is the only studio operating simultaneously in three main territories across Europe: France, the United Kingdom and Germany. STUDIOCANAL owns one of the most important libraries in the world, with more than 5,000 international titles. STUDIOCANAL’s latest fully financed film, the brilliant and successful cold-war thriller TINKER, TAILOR, SOLDIER, SPY. Based on John le Carré’s bestseller, it was directed by Tomas Alfredson, starring Gary Oldman, Colin Firth and Tom Hardy and produced by Working Title. STUDIOCANAL is also entirely financing and handles international rights of Joel and Ethan Coen’s next film, INSIDE LLEWYN DAVIS, currently shooting.
STUDIOCANAL has a prominent role in animation and 3D, mostly through the Belgium producer, nWave, (which is part of STUDIOCANAL). Two big productions will be released in 2012: African Safari, and the sequel of the famous Sammy, which did $80million box office worldwide with the first opus.
STUDIOCANAL recently became the major stakeholder of Tandem Communication, one of the European leader in production and distribution of TV series.

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Groupe Concoursmania guides its customers in marketing on line gaming operations.
The group oversees the entire value chain from inception to promoting the games.
Source:GCM promo
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Location:Bordeaux - Aquitaine - France
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