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Cerritos Infiniti Confirms, Infiniti "Round By Round" Bracket Challenge Supports Coaches vs. Cancer
Popular Fan Program Coincides with the Broadcast Launch of the All-New Infiniti JX Luxury Crossover During the NCAA® Division I Men’s Basketball Championship
For the “Round by Round” portion of the 2012 bracket challenge, registered fans at cbssports.com/
The “Round by Round” Bracket Challenge coincides with the launch of the all-new 2013 Infiniti JX luxury crossover, which goes on sale at Infiniti retailers nationwide later this month. New broadcast ads for the Infiniti JX debut during the tournament.
The “Round by Round” Bracket Challenge, is part of Infiniti’s comprehensive corporate partnership with the NCAA, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2012 NCAA Division I Men’s Basketball Championship. This year Infiniti has also contributed more than $300,000 to 48 individual NABC member coaches’ designated charities in a similar fan-driven “Infiniti Coaches’ Charity Challenge,” including $100,000 to the winning coach’s charity. Infiniti will also present in-game "coaches’ spotlights" during the tournament.
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