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Parents, Patients Turn to Social Media for Health Conditions Like Eczema, Food Allergies
Patients and parents of children with health conditions like eczema, allergies, and asthma are now turning to social media for answers and support.
By: Jennifer Roberge
“We have a very open online community for eczema parents that started last Sept. We now have about 300 active followers, with more page “likes” everyday. Parents are looking for easy ways to connect with one another. Driving to a support group takes planning, time and significant effort – meeting online is quick and easy. Eczema is so stressful for the entire family, so being able to share advice with other parents or just talk about their child’s skin is priceless,” states Jennifer, a mother and owner of The Eczema Company. Jennifer started The Eczema Company Facebook page because she wanted a place for parents to meet and discuss their concerns and questions about eczema. Although the page was created with parents in mind, the group has grown to include adults suffering from eczema themselves. The group does not have a medical advisor, so all discussions are just that and not to replace the advice of a physician. But Jennifer is quick to add “Most parents just want to talk to someone who can relate and who has walked in their shoes. Many times parents don’t feel they can have an open conversation with their physician and appointments are often rushed leaving little time for much discussion.”
Twitter is also growing in popularity as another avenue for patients and parents to discuss health issues. Jennifer connects with many parents about eczema and food allergies (conditions which often go hand-in-hand)
So, what’s the next great social media tool for health issues? Pinterest, hands down. Although it started as a creative way for users to “pin” photos about hobbies and interests, businesses like The Eczema Company realized it’s also a great way to connect with their customers. Companies post product photos and users can comment with reviews and “pin” the products they like to their “boards” for friends and followers to see.
Patients and parents are looking for more ways to connect on health issues. Social media like Facebook, Twitter, and Pinterest provides them with an easy-to-access channel of the latest information. But most importantly it helps build a sense of community and support for those that need it most.
About the Eczema Company:
The Eczema Company was created to help families dealing with the daily challenges of eczema. The retail store provides ”products to help soothe your itchy little world” that include scratch protective clothing and natural creams and soaps containing only pure ingredients for children’s delicate skin.
Jennifer Roberge, Owner
The Eczema Company