New 1-Touch-Close Marketing Solution Launches

March 14, 2012 - PRLog -- New 1-Touch-Close Mobile Marketing Solution Launches
TORONTO - 2012-03-14 - Toronto-based Predictive Analytics and Big Data solutions boutique Scenario2 launched its new 1-Touch-Close mobile marketing solution today, which promises to enhance customer experience and cut business risk and operating costs of web sites, social media channels and call centers.
"In today’s hyper-competitive environment, marketers are compelled to deliver massive amounts of information in a desperate attempt to capture customer attention.  The sheer quantity of information on virtually any topic often confuses customers, who in turn create stress at web sites and call centers looking for what they need," said Scenario2 President, Nick Trendov, "1-Touch-Close helps companies to complete a successful customer service interaction in one smooth process."  
Mainstream technology vendors have responded with Big Data solutions to manage massive amounts of information, but these systems ignore how small amounts of relevant information often determine the success or failure of customer interactions.
“Like the needle in a haystack, customers have a difficult time finding what they need. The pervasive expectation that customers should find their own information inspired us to build a solution that gently directs customer attention to relevant content or experts in a way that isn’t overwhelming,” said Trendov.
Even the most sophisticated search engines, web sites, social media strategies or call centers may not provide the information perspectives customers expect.
The 1-Touch-Close solution lets customers ‘self-declare’ what they need so companies can quickly respond to their cues with appropriate content or experts.  Customer cues surfaced by the 1-Touch-Close solution provide unique insights used to focus relevant PR campaigns, new product launches and perform competitive market scans with little extra effort.
The simple and flexible 1-Touch-Close solution supports customer engagement in multiple languages, across international media channels - all in a familiar and convenient smartphone interaction.  
Scenario2 Corporation is a Toronto-based Predictive Analytics and Big Data solutions boutique that delivers value based outcomes to executives in fast changing competitive markets. Find more information about Scenario2, 1-Touch-Close solutions, and the ‘Sherlock5’ Predictive Analytics platform at: www.1TouchClose.com

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Scenario2 Corporation is a Toronto-based Predictive Analytics and Big Data solutions boutique that delivers value based outcomes to executives in fast changing competitive markets. Find more information about Scenario2, 1-Touch-Close solutions, and the ‘Sherlock5’ Predictive Analytics platform at: http://www.1TouchClose.com