ICNet launches new corporate identity

March 13, 2012 - PRLog -- ICNet International has begun the year by unveiling the largest transformation of its corporate identity in the company’s history. The new brand is designed to reflect ICNet today, a growing organisation with a continuing history of innovation focused on putting the control in the hands of healthcare workers around the world to help them reduce healthcare associated infections.

"Our brand is one of the strongest elements of ICNet” Added Pat Beyer, Chief Executive Officer, “Our customers and employees resonate with this fresh, strong, clean look that portrays the core strengths of the organisation - quality, innovation, customer-focus and a values-rich culture. Combined with ICNet’s strong Agile Surveillance™ we are strengthening our attributes and giving our brand a contemporary look that is more relevant for global business today."

With expanded worldwide delivery, additional investment and the achievement of more than double digit growth in the last year, the new brand makes a bold statement about ICNet and its position as a leading HCAI case management and surveillance supplier. The company’s website www.icnetplc.com goes live with the new brand identity. All marketing materials and new products will also be transitioning to the new brand imminently.

The redesign is the result of extensive global research conducted with ICNets employees and customers. It was developed by Celf Creative and was launched to the Company’s employees globally today.

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ICNet is a leading healthcare software provider dedicated to improving patient safety, improving healthcare worker efficiencies and delivering cost effective innovative products. Focused on the reduction of Healthcare Associated Infections through its state-of the-art case management and surveillance software, for surgical site infections, infection prevention and antimicrobial stewardship, ICNet designs, develops and supports multi-lingual, web-based software solutions that are being used globally saving time and aiding effective action and putting healthcare workers in control of their data.