World Famous LifeStraw Chooses As Retail Partner

LifeStraw®, first developed for use in natural disasters and public health campaigns in the developing world is now available, via, a leader in the development and distribution of water filtration and personal hydration products.
By: Leslie Gabriel
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Water Filter
Outdoor Gear
Emergency Preparedness


Hillsdale - New York - US

March 13, 2012 - PRLog -- The LifeStraw portable water filter—used since 2005 amid harsh conditions in developing countries has partnered with to provide the LifeStraw water filter to consumers.

The LifeStraw personal water filter removes bacteria and parasites from water and is ideal for outdoor activities, overseas travel, and emergency preparedness. The award-winning LifeStraw personal water filter is now available to consumers via leading online retailer for $19.95

LifeStraw is an elegantly simple but technologically advanced innovation. The filtering tube measures about nine inches long and one inch in diameter, and weighs less than two ounces. It removes virtually all bacteria (99.9999 percent) and protozoa parasites (99.9 percent) that can contaminate water, and it reduces turbidity (muddiness) by filtering out particulate matter.

LifeStraw has been designed to last. The filter is made of durable plastic, is chemical-free, and does not require electrical power, batteries or replacement parts; it is powered by user-generated suction. When used properly, each LifeStraw will filter at least 1,000 liters (264 gallons) of water.

"The staff of is very honored to have been chosen as a retail partner for the world famous LifeStraw line of water filters. We are glad can provide consumers access to this great product that has already saved the lives of millions of people around the world," said Leslie Gabriel, CEO of

For more information on the LifeStraw visit

Anyone who can use a drinking straw can use a LifeStraw; the user simply draws unfiltered water through the LifeStraw, and blows air back through the straw to flush and clear it after drinking.

“Because LifeStraw takes up virtually no space in a camper’s backpack or a traveler’s luggage, it offers easy access to safe drinking water when they’re away from home,” explained Paul Chen, North American regional director for Vestergaard Frandsen Inc., maker of LifeStraw. “We also encourage families to consider including LifeStraw in their disaster preparedness kits as safe drinking water can be hard to find in an emergency,” he added.

Disasters including earthquakes, hurricanes, tornadoes and floods often result in limited or compromised access to water systems. When water contaminated with bacteria or parasites is consumed, the outcome can range from gastrointestinal discomfort to serious diarrheal illness or even life-threatening disease.

Swiss-based Vestergaard Frandsen is a global leader in the development of disease control technologies. The company originally introduced LifeStraw as an emergency response tool but also found practical applications for non-emergency needs in developing countries. In 2010, Vestergaard Frandsen distributed thousands of LifeStraw®personal water filters to victims of the Haiti earthquake and Pakistan floods.

Rigorous laboratory testing of LifeStraw conducted by the University of Arizona found that LifeStraw performance exceeded U.S. EPA water filtration requirements for bacteria and parasites, including Escherichia coli,Cryptosporidium, and Giardia lamblia, and other waterborne pathogens.

LifeStraw has received several accolades from media and the business community. In 2008, it won the Saatchi & Saatchi Award for “World Changing Ideas.” Time named LifeStraw the “Best Invention of 2005.” Esquire called it “Innovation of the Year.” Forbes praised LifeStraw as “one of the ten things that will change the way we live.”

Consumers can now purchase LifeStraw through for $19.95. For more information about LifeStraw visit or call 1 (888) 222-0840.

# # # is out to transform our human relationship with water, the elixir of life. is a leader in the development and distribution of water filtration, water testing and water conservation and personal hydration products.
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Phone:888 222 0840
Tags:Lifestraw, Water Filter, Outdoor Gear, Emergency Preparedness
Industry:Consumer, Environment, Technology
Location:Hillsdale - New York - United States
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Page Updated Last on: Mar 13, 2012 PRs
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