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Goumbook and Liquid of Life announce strategic partnership at SmartTech @Wetex 2012
Liquid of Life, in association with Goumbook, pledges to plant a tree for every bottle-free dispenser sold in the UAE.
SmartTech@Wetex is being held in Dubai International Exhibition and Convention Centre from 13th to 15th March and Liquid of Life, a leading provider of sustainable drinking water solutions, will be displaying new and stylish bottle-free water dispensers. The units have in-built USA (NSF and ANSI) accredited water purification systems and are connected directly to an existing water supply. The water is purified and mineralized, kept heated and chilled, ready to be dispensed for drinking. The dispensers are an eco-friendly alternative to plastic bottled water consumption, with the added ability of providing huge cost savings (70% to 80% of current bottled water costs) to businesses that consume large quantities of plastic bottled water.
Tatiana Antonelli Abella, one of the Eco-Founders of Goumbook explains, “We have worked with Liquid of Life on a number of initiatives over the last two years and we are delighted that they are participating with us at this event and in doing so also helping us to raise awareness about the Give a Ghaf tree planting program. Liquid of Life have pledged to plant a tree for each and every dispenser sold. They will also be extending an option to their customers to purchase and plant additional trees as desired”. The “Give a Ghaf” tree planting program was launched in 2010 and since then has successfully engaged with a number of corporations and individuals who have purchased and planted hundreds of Ghaf tree seeds.
The Ghaf is an indigenous species, specifically found in the UAE, Oman and Saudi Arabia. It is a drought–tolerant, evergreen tree and is possibly the sturdiest plant of the harsh desert environment In the UAE. The aim of the program is to plant as many trees as possible in local nurseries, and later when they are big enough, they will be given back to the community; they will be donated to parks, schools or urban areas where natural shade and greenery are needed.
Rukhsana Kausar, one of the Founders of Liquid of Life, added, “Together with Goumbook, we have been actively promoting sustainable living over the last few years and really wanted to get involved with the “Give a Ghaf” initiative in a bigger and more proactive way. We are confident that our customers will join us in also supporting this program which will greatly benefit the community at large”
About Liquid of Life: Based in the UAE, Liquid of Life LLC offers innovative, cost-effective, sustainable drinking water solutions on a corporate and domestic level. Liquid of Life continues to engage with people who are sensitive to environmental issues and wish to reduce their water and carbon footprint associated with plastic bottled water consumption. The organization has been instrumental in helping businesses and institutions achieve long-term savings on their costs of providing drinking water while simultaneously reducing the environmental impact associated with drinking plastic bottled water. Liquid of Life provides and installs Air-to-Water systems that draw fresh drinking water from atmospheric humidity and Bottle-Free Water dispensers with in-built water filtration units that are perfectly viable for home use and businesses.
Goumbook's unique platform is dedicated to the Middle East & North Africa and offers green information and tools to help users manage their private, social and business green lives. The comprehensive Green Directory, the first in the Middle East and North Africa, helps consumers, retailers and manufacturers interact and source products, services and materials; whether they are a business looking for sustainable raw materials, a traveler looking for eco-tours, a home builder sourcing energy saving equipment, a volunteer willing to join an environmental organization, a supermarket sourcing organic and natural products or someone who is just trying to get their arms around this new way of life. Visit goumbook.com
For editorial information please contact:
Ms Rukhsana Kausar
Phone: 04 4419236 / 055 235 3518
Ms Tatiana Antonelli Abella